Within the third quarter of this 12 months (July to September), smartphone shipments within the US grew sequentially (in comparison with Q2) by 21% to 31 million models, in keeping with the most recent report by Canalys.
This progress was pushed by Apple’s launch of the iPhone 15, iPhone 15 Plus, iPhone 15 Professional, and iPhone 15 Professional Max, which accounted for 34% of all iPhone gross sales within the US in Q3 regardless of solely being on sale for just a few days. Nevertheless, the market was down 5% year-on-year.
Provider promotions focusing on premium system upgrades helped that downward development not be any worse, however Apple’s very late within the quarter launch of the iPhone 15 sequence means it noticed an 8% decline in gross sales to 17.2 million models in comparison with the identical interval in 2022.
Samsung shipped 6.8 million smartphones in Q3, with the Galaxy Z Flip5 and Galaxy Z Fold5 accounting for 20% of that quantity and thus boosting its efficiency. In truth, Samsung’s market share within the US when it comes to foldables sits at a really snug 87%. Motorola had its finest quarter since Q2 2022 taking 9% market share with 14% year-on-year cargo progress.
TCL and Google spherical out the highest 5, every having about 4% of the pie, with shipments of 1.3 million and 1.2 million models, respectively. Based on Canalys analysts, the US smartphone market is stabilizing, however there’s “no expectation that This fall will make a turnaround”. Nevertheless, Canalys anticipates a “delicate restoration” in 2024.
Curiously, the analysis agency says it is seeing a rising development towards shopping for older technology telephones, refurbished gadgets, and protecting present ones for longer. Thus, fewer folks go for upgrades to the most recent fashions, which impacts the market as a complete. “Regardless of strong sequential postpaid subscriber web additions and improve charges from the tier-1 carriers, system gross sales nonetheless path final 12 months’s figures”, in keeping with Canalys.