Spotify is mountaineering its costs once more, as anticipated again in April. The streaming music service introduced right this moment that, from subsequent month, its premium plan will value $11.99 monthly, up from $10.99 beforehand.
The Duo plan will go as much as $16.99 for 2 customers ($2 greater than earlier than) whereas the household plan will probably be $19.99 monthly (a rise of $3). The coed plan is the one one that can stay the identical worth at $5.99 monthly.
This hike has to date solely been introduced for the US market, however it can undoubtedly unfold throughout at the very least Western markets in the end. Curiously, following this worth improve, Spotify will probably be dearer than Apple Music within the US – the latter nonetheless charging $10.99 and $16.99 for its particular person and household plans, respectively.
Nevertheless, this transfer from its fundamental competitor could immediate Apple to situation a worth hike of its personal to as soon as once more match Spotify’s ranges – since promoting comparable stuff for precisely the identical worth is what capitalistic competitors is all about, apparently.
Spotify has been doing fairly properly not too long ago, with 20% increased income and 14% extra premium subscribers, so it is not a case of a determined try to get extra cash – it is extra like milking the great instances for all they will provide. The service’s earlier worth hike got here final July, when the premium plan went from $9.99 to $10.99.