Meta has canceled work on a high-end combined actuality headset that it was creating to compete with the Apple Imaginative and prescient Professional, experiences The Info. Meta this week instructed workers to give up engaged on the gadget following a product evaluation assembly that concerned Meta CEO Mark Zuckerberg.
The now-canceled gadget was slated for launch in 2027, and it was meant to be geared up with high-resolution micro OLED shows, which is what Apple used for the Imaginative and prescient Professional. Meta was aiming to promote the gadget for beneath $1,000, however that was not going to be attainable with the excessive value of the shows.
Meta is constant growth on the Quest 4, a successor to the Quest 3, and that headset might come out in 2026. The Quest 3 is priced at $500, which can be the probably goal value level for its successor. Meta can be specializing in software program moderately than {hardware}, and it introduced a Horizon OS platform for third-party {hardware} makers earlier this yr.
When the Imaginative and prescient Professional launched, Meta hoped that the gadget would reinvigorate the headset market and validate Zuckerberg’s main push into the AR/VR area. As a substitute, Apple has struggled with shopper enchantment, and curiosity within the Imaginative and prescient Professional has waned over time.
Enthusiasm concerning the Imaginative and prescient Professional began dying down only a month after it launched, and fewer clients visited Apple retail shops for demonstrations. Apple minimize Imaginative and prescient Professional shipments in April, and the corporate is unlikely to promote even 500,000 of the headsets in 2024. Because of this, Apple has stopped work on a second-generation high-cost Imaginative and prescient Professional and is as a substitute specializing in making a lower-cost mannequin with fewer options and a value nearer to high-end iPhones.
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