Apple’s grip on the U.S. teen market stays robust, with new survey information displaying excessive iPhone possession and growing curiosity in Apple Intelligence, regardless of a slight dip in demand for the iPhone 16.
A new report from Piper Sandler’s fall 2024 survey offers a complete have a look at how Apple merchandise proceed to dominate amongst U.S. youngsters. In accordance with the survey, which concerned greater than 13,500 teenagers throughout 47 states, 87% of respondents mentioned they personal an iPhone. Moreover, 88% of teenagers anticipate their subsequent smartphone to be an iPhone.
The information additionally highlights a marginal lower within the variety of teenagers planning to improve to the iPhone 16. About 22% of respondents mentioned they intend to improve this fall or winter, which is a slight drop from the 23% who deliberate to improve to the iPhone 15 on the identical time final yr, and from the 24% for the iPhone 14 in 2022. The lower suggests a rising development of teenagers holding onto their iPhones for longer durations earlier than upgrading, with the typical iPhone now being three generations behind the iPhone 16. This can be a notable shift from two years in the past, when the typical hole was solely 2.5 generations.
Regardless of the slight decline in instant improve plans, a major driver of future purchases seems to be Apple’s forthcoming suite of AI options. Practically 30% of surveyed teenagers indicated that they plan to improve their units due to Apple Intelligence, which Apple plans to roll out beginning later this yr.
Along with iPhones, different Apple merchandise stay in style amongst teenagers. AirPods proceed to be a significant hit, with about 70% of respondents reporting possession of a pair. The report additionally famous that 25% of teenagers anticipate to buy new AirPods within the subsequent six months.
In the meantime, possession of different Apple units together with iPads and Apple Watches, can also be robust, with greater than 30% of teenagers saying they personal every of those merchandise. Nevertheless, Apple TV+ seems to have much less traction, as solely 10% of teenagers reported utilizing the service, and so they spend solely about 1% of their whole media consumption time on Apple TV+. Apple Music, however, has maintained a gentle presence amongst teenagers, with roughly one-third of respondents saying they’ve entry to the service.
