Is Google operating out the clock on its Fitbit merchandise? In keeping with a report from TechRadar, Google “quietly confirmed” that it’ll now not produce Fitbit Versa or Sense smartwatches. This comes as Google simply rolled out its Pixel Watch 3 smartwatch. In keeping with the report, Fitbit’s trackers – the Encourage, Luxe and Cost – will nonetheless exist, however the implication is that 5 years after asserting it was shopping for Fitbit for $2.1 billion, Google seems to be phasing out the model.
Google didn’t instantly reply for a request for remark.
Google finalized its acquisition of Fitbit in early 2021 and as lately as 2022, the co-founder of Fitbit, James Park, stated that Google’s Pixel watches wouldn’t kill off Fitbit. Park did inform CNET on the time that a few of Fitbit’s expertise would transfer away from simply watches and trackers.
In early June, Fitbit launched the Fitbit Ace LTE for teenagers. However on its storefront, that is the one smartwatch obtainable aside from the Versa and Sense, alongside two variations of the Google Pixel 2. Additionally in June, Fitbit introduced it will now not assist its browser-based dashboard, requiring customers to make use of its cellular app as an alternative. Final 12 months, Fitbit stated it was using AI to get higher insights into consumer well being information.
Fitbit presents a Premium plan for its system customers at $9.99 a month (the primary six months are included with a purchase order) and it additionally sells a sensible scale known as Aria Air.
