Counterpoint Analysis revealed Samsung shipped essentially the most units in India for the calendar 2023. The Korean firm is again on the prime spot after six years of Xiaomi dominance, however the proprietor of the impartial Redmi and Poco manufacturers confirmed some resilience and stored the highest spot for the This fall interval with an 18.3% market share.
The entire shipments remained flat for 2023, with about 152 million shipped items. The primary half was difficult for the entire trade, however in H2, the market managed to get better, supported by 5G upgrades and better-than-expected festive gross sales. Counterpoint additionally revealed that Apple shipments in India crossed 10 million for the primary time ever.
Analysis Analyst Shubham Singh commented that Samsung captured the market with aggressive advertising and marketing in offline and robust efficiency of the A collection, whereas the premium section had a “centered strategy”. Vivo jumped in second with its CMF (shade, materials, end) design strategy of the vivo V29 collection, and it additionally carried out nicely with the T collection within the offline section.
Xiaomi managed to remain forward of rivals within the October-December interval by launching 5G telephones within the reasonably priced section, and the corporate additionally launched a “leaner portfolio”, that means this time it did not duplicate Redmi and Poco items, saving confusion amongst customers.
One other worthy point out is the premium market in India. It noticed a 64% YoY progress due to financing schemes, permitting extra prospects to buy higher-priced smartphones (over INR30,000 or about $365). Apple’s improve within the section was, on one hand, fueled by its bodily shops, however iPhones had been additionally bought by retailers in profitable offers and promotions.
Expectations for the subsequent 12 months are for customers to go for units that help Dolby Atmos and Dolby Imaginative and prescient, in addition to telephones with Generative AI. Foldables are additionally wanting in the direction of a vibrant future, and Counterpoint predicted the section will cross the 1 million shipments mark in 2024.
