The Chinese language on-line market Temu reportedly scrapped an promoting marketing campaign that supplied vouchers in trade for customers surrendering their private knowledge for an indefinite interval. In response to a report in information company AFP, the web market Temu stated that it might drop an promoting supply during which purchasers might acquire vouchers in trade for surrendering their private knowledge for an indefinite interval.
The marketing campaign, launched in England and France this month, promised reductions of as much as 100 euros to customers who downloaded the Temu app and referred a buddy. Nonetheless, considerations had been raised over the info assortment phrases, which based on British information outlet The Unbiased, gave Temu the fitting to make use of a variety of private info for “promotional or promoting functions in any media worldwide.” This included a consumer’s picture, identify, voice, opinions, and even hometown info.
Temu, owned by Chinese language funds retailer Pinduoduo, claimed in a press release to AFP that the supply had been successful in France and resulted in “quite a few glad purchasers.” Regardless of this, the marketing campaign was halted in each international locations as a result of “misunderstandings on the extent of shopper knowledge use.” Temu clarified that the info assortment solely concerned “usernames and profile photos.”
The corporate didn’t touch upon whether or not the controversial supply was being applied in different international locations. Temu maintains that it’s “dedicated to shopper confidentiality” and doesn’t promote consumer knowledge. This comes after Pinduoduo, Temu’s father or mother firm, reported a big 90% improve in internet revenue for 2023, reaching 60 billion yuan.
The marketing campaign, launched in England and France this month, promised reductions of as much as 100 euros to customers who downloaded the Temu app and referred a buddy. Nonetheless, considerations had been raised over the info assortment phrases, which based on British information outlet The Unbiased, gave Temu the fitting to make use of a variety of private info for “promotional or promoting functions in any media worldwide.” This included a consumer’s picture, identify, voice, opinions, and even hometown info.
Temu, owned by Chinese language funds retailer Pinduoduo, claimed in a press release to AFP that the supply had been successful in France and resulted in “quite a few glad purchasers.” Regardless of this, the marketing campaign was halted in each international locations as a result of “misunderstandings on the extent of shopper knowledge use.” Temu clarified that the info assortment solely concerned “usernames and profile photos.”
The corporate didn’t touch upon whether or not the controversial supply was being applied in different international locations. Temu maintains that it’s “dedicated to shopper confidentiality” and doesn’t promote consumer knowledge. This comes after Pinduoduo, Temu’s father or mother firm, reported a big 90% improve in internet revenue for 2023, reaching 60 billion yuan.
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