Canva has acquired Serif’s Affinity suite of inventive apps, marking a major stride in its competitors in opposition to Adobe with a deal valued at a number of hundred million {dollars} (through Bloomberg).
Canva is an Australian on-line design firm valued at $26 billion. Its platform gives user-friendly design instruments geared toward non-professionals and has a consumer base of over 175 million individuals worldwide. The acquisition of the Affinity apps marks a change of technique for Canva, concentrating on skilled designers and creatives who’ve historically relied on Adobe’s suite of merchandise.
Affinity’s software program, encompassing photograph enhancing, vector illustration, and desktop publishing instruments, has been been lauded for its efficiency, affordability, and one-time buy mannequin – a stark distinction to Adobe’s subscription providers. The apps have garnered a powerful following amongst Mac customers particularly.
The acquisition contains the transition of Serif’s 90-person crew to Canva, guaranteeing continuity within the improvement and assist of Affinity apps. Cliff Obrecht, Canva’s co-founder and Chief Working Officer, emphasised that Affinity’s portfolio is the “last piece in our jigsaw,” indicating how the apps are anticipated to enrich Canva’s current array of AI-powered design options and collaborative on-line workspaces.
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