Smartphone shipments in 2023 totaled 1.142 billion – the worst in 11 years, claims Canalys in its newest evaluation of the market. Apple took the highest spot for the primary time on the again of a stagnant yr wherein its predominant competitor, Samsung, declined 13%.
The vacation interval was a constructive one for the trade, with an 8% enhance, which is an indication of stabilization, in line with the analysts.
The smartphone market skilled critical headwinds, however rebounding demand in rising markets drove world restoration within the second half of the yr, commented Sanyam Chaurasia, Senior Analyst at Canalys. Latin America, Africa and the Center East truly noticed a YoY progress in shipments, largely offsetting the decline in the remainder of the world (Asia Pacific, Mainland China, Europe, and North America).
Transsion (proprietor of iTel, Infinix, and Tecno) and Xiaomi have benefited from the rebound, reaching a exceptional enhance in the course of the October-December 2023 interval. The rise in demand pushed Transsion to fourth place for This fall 2023.
The rising markets will stay an important battleground for all makers, in search of progress as developed areas reminiscent of North America and Europe are dealing with subdued client spending and lowered channel investments.
The market did decline, however the stock backlog is now not a significant challenge, and the low costs of parts ought to permit distributors to assist extra versatile incentive measures to customers.
Firm | This fall ’23 shipments (million) | This fall ’23 Market share | This fall ’22 shipments (million) | This fall ’22 Market share | Change |
Apple | 78.1 | 24% | 73.2 | 25% | 7% |
Samsung | 53.5 | 17% | 58.3 | 20% | -8% |
Xiaomi | 41.0 | 13% | 33.2 | 11% | 23% |
Transsion | 28.5 | 9% | 17.3 | 6% | 65% |
vivo | 23.9 | 7% | 23.9 | 8% | 0% |
Others | 94.4 | 30% | 90.9 | 31% | 4% |
Complete | 319.5 | 100% | 296.9 | 100% | 8% |
Wanting on the uncooked numbers, Apple and Samsung stay the market leaders globally, adopted by Xiaomi in third and Oppo in fourth. Corporations like vivo and Honor launched their flagships and are anticipated to problem Transsion for a spot within the High 5.
Firm | 2023 shipments (million) | 2023 Market share | 2022 shipments (million) | 2022 Market share | Change |
Apple | 229.2 | 20% | 232.2 | 19% | -1% |
Samsung | 225.4 | 20% | 257.9 | 22% | -13% |
Xiaomi | 146.4 | 13% | 152.7 | 13% | -4% |
Oppo | 100.7 | 9% | 113.4 | 10% | -11% |
Transsion | 92.6 | 8% | 73.1 | 6% | 27% |
Others | 347.9 | 30% | 364.1 | 31% | -4% |
Complete | 1142.1 | 100% | 296.9 | 100% | -4% |
The yr 2024 ought to see makers go in two strategic instructions – both investing in on-device AI or increasing shipments within the mid-to-low-end section. Samsung simply launched its Galaxy S24 smartphones with Galaxy AI globally, whereas Chinese language corporations launched the telephones on the home market; certainly, the following step can be increasing internationally.
The mass-market section would be the middle for distributors, whereas value-for-money proposition and affordability are core product methods within the brief time period, added Zhu.