Again in mid-July Canalys launched its smartphone market share numbers for the second quarter (April to June). At the moment, nevertheless, it did not additionally publish the precise variety of shipments per model. This has fortunately been remedied as we speak.
So now we all know that the general gross sales reached 288.9 million models, going up 12% in comparison with Q2 of 2023. The market has now grown for 3 consecutive quarters.
Samsung offered essentially the most smartphones in Q2 – 53.5 million. That mentioned, its shipments solely rose 1% in comparison with the year-ago quarter. The Korean firm has a 19% market share, which continues to erode (it was 21% a 12 months in the past).
In second is Apple with 45.6 million shipments and a 16% market share. Its shipments grew by 6% and its market share dropped 1%. In third is Xiaomi with the largest gross sales development of the highest 5 – 27%. It offered 42.3 million units for a 15% market share.
vivo is in fourth with 25.9 million shipments and a 9% market share, exhibiting robust 19% annual development. In fifth is Transsion, the corporate behind the Tecno, Infinix, and iTel manufacturers, which offered 25.5 million models and is thus very near vivo, sitting at the same 9% share of the pie. Transsion gross sales grew 12% in comparison with the year-ago quarter.
For the complete 12 months, Canalys predicts mid-single digit development for the smartphone market as an entire in comparison with 2023. “In 2025, with shopper demand remaining unsure, particularly in mature markets, distributors ought to give attention to delivering revolutionary smartphone experiences to draw improve patrons, construct a particular model picture and strengthen native operations to grab rising alternatives”, mentioned Senior Analyst Toby Zhu.
