As anticipated, YouTube has introduced the enlargement of its $7.99 a month Premium Lite plan to the US, following a months-long pilot part in worldwide markets. The brand new, lower-priced model of YouTube’s paid video subscription service features largely with out advertisements, although music movies on the platform proceed to incorporate them.
Right this moment we’ll start increasing our Premium Lite pilot to customers within the US. Premium Lite offers viewers a brand new, extra reasonably priced approach to get pleasure from most movies on YouTube ad-free for $7.99 per 30 days. Within the coming weeks, we’ll additionally make Premium Lite obtainable to all customers in our present pilot nations – Thailand, Germany, and Australia.
In line with the Google subsidiary, YouTube Premium Lite is aimed toward individuals who need to eat podcasting, make-up, gaming streams, tutorials, and different core creator content material on YouTube that’s distinguishable from music.
It is vital to notice that the brand new Premium Lite plan doesn’t embrace the power to obtain and background play YouTube movies on units. For customers who need ad-free music on YouTube and YouTube Music, plus offline and background play, YouTube continues to advocate its Premium plan ($13.99 per 30 days).
YouTube mentioned it’ll proceed to increase its Premium Lite pilots to further nations this 12 months and introduce extra methods for customers to get probably the most from their subscriptions. YouTube additionally revealed immediately that it now has over 125 million customers worldwide who subscribe to YouTube Premium or YouTube Music.
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