X (Twitter) has introduced a giant bounce in pricing for its Premium Plus subscription tier, with month-to-month charges within the US leaping from $16 to $22, representing a 37.5% enhance. The annual subscription price may also rise from $168 to $229.
The worth adjustments took impact on December 21, 2024, with new subscribers paying the upper charges instantly. Present Premium Plus subscribers will keep their present pricing till January 20, 2025, after which the brand new charges will apply on their subsequent billing cycle.
The worth hikes range considerably by area, with some markets seeing significantly steep will increase. In Nigeria, the month-to-month subscription price has surged by over 365%, whereas Turkish customers face a 156% enhance. European subscribers will see their month-to-month charges rise from €16 to €21, and Australian customers might want to pay $35 AUD, up from $26 AUD. A full listing of latest pricing by nation is accessible right here.
X justified the worth enhance by highlighting a number of Premium Plus options, together with a very ad-free expertise and enhanced entry to the platform’s Grok AI capabilities. The corporate additionally emphasised that the upper subscription charges will assist its creator income sharing program, which now focuses on rewarding content material high quality and engagement moderately than advert views.
The essential X subscription tier stays unchanged at $3 per 30 days. It is the biggest value enhance for US subscribers on Premium Plus since Elon Musk acquired the platform in 2022.
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