Verity Debuts Household Banking App for MENA Customers

Verity, a FinTech which works to assist youthful folks earn, save and spend responsibly, has rolled out a brand new household banking and monetary literacy app for the Center East and North Africa (MENA) area, in accordance with a Monday (Sept. 19) press launch.

The app will embrace Visa pay as you go playing cards, with mother and father controlling the general account and youngsters managing a profile inside that account. Verity co-founder Dina Shoman stated 69% of transactions within the MENA area will seemingly be cashless by 2023, so it’s essential for folks to show youngsters early.

Mother and father will have the ability to high up their digital wallets from their financial institution accounts, setting an quantity for each person within the household by way of scheduled month-to-month or weekly allowances or one-off transfers. Children will even get the choice to “earn” cash by finishing varied chores and duties their mother and father arrange, per the discharge.

After they’ve acquired their funds, youngsters will have the ability to resolve how a lot will go towards varied private or household financial savings targets, charity or their spending funds. The providing is being developed in partnership with NymCard, a Banking-as-a-Service (BaaS) supplier.

Verity co-founder Omar Al Sharif stated the app is particularly for households within the area, noting that there’s an “extremely various” viewers within the area.

“Whereas it’s been nice to see plenty of monetary establishments start their transition in direction of youth banking, which stays an underserved section, we’re proud to be the primary fintech to launch a really complete product that’s prepared for our group to obtain and begin utilizing instantly,” Al Sharif stated.

There have been different providers tailor-made to introduce youngsters to banking and finance, together with one from London-based GoHenry, which supplies Visa debit playing cards and training alternatives for kids aged six to 18.

Learn extra: GoHenry Acquires Pixpay to Strengthen Youth Banking Outreach

PYMNTS wrote that GoHenry has lately acquired Pixpay, which operates an analogous service, and the deal will assist GoHenry develop its providers in Europe.

Pixpay was based in 2019 and has turn into a forerunner in teen banking in France and Spain. GoHenry additionally had a $40 million fundraising spherical in 2020, which it has been utilizing to develop its work within the U.Ok. and likewise enter the U.S.

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