Twitter joins the lengthy checklist of social media platforms which can be shifting to deal with vertical video content material. The microblogging firm introduced that it’s rolling out immersive full-screen movies to customers of the Twitter iOS app.
“Twitter’s up to date immersive media viewer expands movies to full display with a single click on, permitting you to simply entry the complete, immersive viewing expertise. To activate it, merely faucet/click on on a video within the Twitter app,” mentioned the corporate in a weblog publish on September 29.
In line with the weblog publish and screenshots shared by Twitter, the expertise will proceed to work because it does on different platforms like Instagram reels. When you launch a video in full-screen mode, you’ll be able to scroll as much as go down a feed of extra movies. When you resolve you’re finished watching movies, you’ll be able to hit the again arrow on the prime nook to exit again into the unique tweet.
However these movies will nonetheless be a part of tweets and customers will be capable to click on on the display to see the tweet related to the video and they’re going to additionally be capable to like, reply to and retweet it. The brand new video expertise may also be making its solution to the discover part of the app. The discover part will now additionally embrace movies alongside Tweets and Traits.
Aside from the options introduced by Twitter, it additionally looks like the platform is experimenting with a video views depend characteristic, similar to how it’s obtainable on Instagram Reels.
Social media platforms aren’t the one ones leaping on the vertical video development. Final week, the American Nationwide Basketball Affiliation (NBA) introduced a brand new NBA app with a deal with vertical content material.