Twitter pronounces on its official Weblog that it’ll start rolling out a brand new strategy to expertise movies on TikTok. No, Twitter isn’t going to begin pushing TikTok-like brief movies the identical approach that IG did with Reels or YouTube with Shorts. As an alternative, it’s only going to take one ingredient of brief type video, making it simpler to find video content material on the platform.
Twitter is introducing a brand new “immersive media viewer” which can play movies in a brand new full display screen view. This will probably be accessible by merely tapping/increasing a video from a Tweet. Customers will be capable of swipe up from any video in the event that they want to uncover extra visible content material. Backing out of the view will deliver you again to your Twitter feed.
Twitter can be going to be exhibiting extra movies within the app’s Discover tab. Customers will see a brand new video carousel together with Tweets of curiosity underneath “Movies for you”.
We need to make it simple for everybody to make use of our service in the way in which that most closely fits their wants, and movies an necessary a part of that.
The immersive media viewer will probably be rolling out to iOS customers utilizing Twitter in English over the following few days. In the meantime, the video carousel within the Discover tab is now out there to Android and iOS customers in English.
The final time Twitter tried to include video, it failed. Twitter launched Fleets again in November 2020, just for it to tug the plug about 8 months later. With this announcement, it doesn’t seem to be Twitter is attempting to vary its content material technique and instantly make its customers pump out short-form video like Instagram did. As an alternative of shifting its focus to video, it should solely make movies simpler to search out and have interaction with.
