January 25, 2023
The 8K Affiliation has retained shopper leisure veteran Mike Fidler as its new government director.
Fidler will probably be liable for furthering the adoption and implementation of 8K and its whole ecosystem — together with the rising quantity and number of appropriate merchandise — in a strategic method, whereas conveying the 8K message successfully to all business stakeholders, together with content material creators, supply platforms and the manufacturing group, in response to an affiliation launch.
Beforehand, Fidler served as senior government for quite a lot of main CE corporations and organizations, the place he was liable for driving the launch of applied sciences equivalent to DVD, Blu-ray Disc, 4K UHD, Digital Cinema and Filmmaker Mode.
“Given his intensive expertise and powerful relationships with producers, retailers and shopping for teams, Fidler will probably be charged with enlisting their help of 8K as effectively,” in response to the discharge.
“All through his distinguished profession, Mike Fidler has demonstrated a particular skill to interact with main executives from throughout the house leisure panorama,” stated Invoice Mandel, president of the 8K Affiliation, in an announcement. “Consequently, he’s uniquely certified and poised to take 8K to the following stage, for each our present communication and certification packages and increasing our shopper training efforts by way of conferences, webinars and commerce occasions.
“Mike will even be liable for growing 8K Affiliation membership, establishing new promotion initiatives and producing higher consciousness about the advantages of 8K as an entire.”