January 9, 2023
Executives representing Superior HDR by Technicolor — a collaboration between Philips, InterDigital and Technicolor — showcased their new know-how throughout CES. Superior HDR by Technicolor automates SDR to HDR and HDR to SDR content material conversion, offering each alerts in a single stream for dwell TV and post-production operations.
The automated conversion strategy of Superior HDR by Technicolor is particularly useful for producing dwell outside sports activities programming and occasions, in line with Technicolor. Options from Superior HDR by Technicolor allow operators to dynamically handle lighting circumstances all through the day with out human intervention, delivering optimum colour and picture high quality, the corporate reported.
“The published and streaming industries are within the course of of creating the transition from SDR to HDR,” stated Rick Dumont, senior director of enterprise improvement of HDR video for Philips, in a press release. “The only-stream answer from Superior HDR by Technicolor — included within the ATSC 3.0 normal — performs a crucial function in delivering each video codecs in a cost-efficient and technically efficient method.”
Throughout the present, Hisense, Sinclair Broadcast Group and Superior HDR By Technicolor demonstrated the know-how. Sinclair Broadcast Group delivered HDR content material broadcast over the air to Hisense TVs which have built-in Superior HDR by Technicolor options.
At this time, 36 NextGen Broadcast (ATSC 3.0) stations owned by Sinclair transmit over-the-air content material in HDR utilizing Superior HDR by Technicolor options.
“The combination of Superior HDR by Technicolor into Hisense TVs — a model that’s quickly rising in the US — means extra viewers will have the ability to get pleasure from vibrant HDR content material supplied by main broadcasters, akin to Sinclair,” stated Tony Bozzini, head of enterprise improvement for Superior HDR by Technicolor at Philips, in a press release.
“Hisense is dedicated to offering the very best image high quality to shoppers. With main broadcasters, like Sinclair, providing a rising array of HDR content material, particularly dwell sports activities, Hisense ensures these in service areas of Sinclair’s rising variety of deployed NextGen Broadcast stations can entry and benefit from the full visible advantages supplied by the newest technological improvements,” stated David Gold, president of Hisense USA, in a press release.
“For broadcasters who put the client expertise on the high of the checklist, delivering the perfect visible picture is important. That is very true with regards to broadcasting dwell sporting occasions. That’s the reason Sinclair Broadcast Group is guaranteeing that stations implementing ATSC 3.0 achieve this with Superior HDR by Technicolor,” stated Mark Aitken, SVP of know-how for Sinclair Broadcast Group and president of ONE Media 3.0, in a press release.