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Related Financial institution makes $10M naming deal for brand new Milwaukee Rep house

September 23, 2022
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Related Financial institution makes $10M naming deal for brand new Milwaukee Rep house
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An artist's depiction of the future Associated Bank Theater Center. Associated Bank announced a $10 million sponsorship agreement with the Rep on Thursday. The Rep plans to build a new theater complex at its current location.

Related Financial institution introduced a $10 million sponsorship settlement Thursday with the Milwaukee Repertory Theater for the theater’s new house, which will likely be named Related Financial institution Theater Heart by way of 2042.

Milwaukee Rep plans to construct a brand new theater advanced at its present web site downtown on East Wells Avenue, fully redoing two of its three theaters in addition to increasing its services into some little-used loading dock area. 

The Related Financial institution settlement is a major plank in the Rep’s $75 million marketing campaign to construct the brand new theater advanced. A considerable quantity has already been raised, Milwaukee Rep Govt Director Chad Bauman stated throughout a Zoom interview. He promised that an replace on the marketing campaign plus detailed info on constructing plans can be made public in November or December. 

The Rep construction, which it owns, is hooked up to the Related Financial institution River Heart.  An Related affiliate purchased the 28-story, 373,000-square-foot workplace tower previously often known as the Milwaukee Heart in 2016 for $60.5 million. It has been redeveloping the location. Earlier in September, Related revealed that a new bar named Vault, quick-service eating and a espresso store are coming to the location.

“We couldn’t be extra proud to supply this enduring dedication to their mission and to creating Milwaukee a extra vibrant place to reside and work,” stated Andy Harmening, president and CEO of Related Financial institution, headquartered in Inexperienced Bay.

“It’s extremely uncommon nationwide to see a company step as much as title a constructing for an arts and tradition facility,” Bauman stated. 

Milwaukee Rep moved into constructing in 1987 

Milwaukee Rep moved into its current house in 1987. The current Baker Theater Complicated contains its major stage, the Quadracci Powerhouse (720 seats); the Stiemke Studio (205 seats); and the Stackner Cabaret (186 seats). The Stackner has a full-service restaurant and bar. The advanced additionally contains rehearsal areas, administrative places of work and work space for a lot of designers, artisans and craftspeople. 

“Theater has modified since we moved into our present house within the Eighties — and so has our neighborhood. Whereas it has served us properly for 4 a long time, our growing older and inefficient advanced limits the productions we stage, the performs we develop, and the sort of academic affect we create,” Bauman stated in an announcement saying the sponsorship. 

In a Zoom interview, Bauman stated the Rep plans to take the Stiemke and Powerhouse areas right down to the studs and rebuild, including extra seats to the Stiemke however putting in fewer within the Powerhouse, and upgrading know-how in all places. The Stackner will obtain solely minor adjustments, as a result of a whole renovation of that area completed in 2018 was really the primary a part of this long-range rebuilding marketing campaign, Bauman stated. 

Technical adjustments will improve what the Rep can do on stage. For instance, in its present configuration, the Powerhouse would not have a fly loft for whisking surroundings away, however the rebuilt theater will, Bauman stated. 

This is some joyful information for anybody who’s ever waited in line throughout intermission: the rebuilt theater advanced may have “fairly just a few extra new loos,” Bauman stated. 

When will development of Milwaukee Rep’s new house begin? 

Beneath the present timeline, development would start in late 2023 and conclude in mid-2025. The Rep will stagger work on its theaters so two could be working whereas a 3rd is being labored on, Bauman stated. It’s doable the Rep can also use an alternate area elsewhere through the development interval, he added. 

The rebuild additionally will embrace changing outdated bodily methods and know-how. In some situations, components aren’t even made for them anymore, Bauman stated. 

It’s going to create a brand new schooling and engagement heart, with a number of school rooms for its academic applications. The Rep serves 20,000 college students a 12 months from greater than 200 faculties and neighborhood teams, Bauman stated. 

The Rep is working with Eppstein Uhen Architects, Hunzinger Building and Chamberlin LLC on the venture. 

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In a typical nonpandemic 12 months, the Rep brings greater than 300,000 individuals into its theaters.  

Milwaukee Rep has been within the quiet part of fundraising for this venture for a while, whereas additionally navigating the results of the COVID-19 pandemic. It needed to cancel 68 performances, or practically 10% of the 700 it had scheduled final season, because of constructive COVID-19 checks.

Essentially the most painful loss: two weeks of sold-out performances of “Titanic the Musical,” which prompted the theater’s choice to deliver “Titanic” again as its showcase musical this autumn. 

Planning for vital further bills for understudies and inflation within the coming season, Milwaukee Rep’s board of trustees has agreed to make use of 10% of its money reserves, “however we’re forecasting a return to regular operations within the 2023-’24 season,” Bauman wrote in an e mail message. 

Journal Sentinel reporter Tom Daykin contributed to this story. Contact Jim Higgins at jim.higgins@jrn.com. Observe him on Twitter at @jhiggy. 

RELATED:‘Unforgettable,’ ‘Titanic,’ ‘Mamma Mia’ amongst 18 Milwaukee theater, music and dance performances to see in fall 2022



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