The app is a inventive wellness instrument to remodel feelings into inventive actions.
This concept was impressed by Balvin’s private experiences along with his psychological well being, who has brazenly stated that he has despair however that it has not been an obstacle to attaining his dream with music.
“That is one among my greatest goals as a result of it comes from my coronary heart,” Balvin instructed TechCrunch in an interview. “I am human like anybody else and I felt like I had this mission to make the world a greater place beginning with psychological well being.”
The corporate stated that, though he’s a co-founder, Balvin will probably be Chief Dream Officer -CDO-, the Colombian’s position may even be to assist push the group to “dream greater.”
In response to an inside research carried out by OYE, 92% of respondents in Latin America have a adverse view of psychological well being and psychological well being providers. That was one of many motivations for launching the app.
From the start, the group wished to create a platform that may assist folks really feel higher throughout the Americas. To realize that mission, they knew their app needed to be totally bilingual.
“Our complete design and creation course of was accomplished in each languages,” Dowd stated. “It is a part of our DNA. And I feel we’re additionally very impressed by our co-founder and Director of Sueños, Jose, who has sung in Spanish all through his profession, even when he is had plenty of stress to grow to be a world star. He has all the time been true to the place he comes from and believes it is rather essential to champion Spanish as a world language.”
“Alone journey, I discovered it tough to seek out my creativity whereas coping with private psychological well being struggles,” J Balvin shared to TODAY. “Nevertheless, after understanding and harnessing the powers of inventive wellness and utilizing my very own inventive imaginative and prescient to drive actual options for me, I used to be in a position to each really feel higher and categorical myself in new methods I by no means knew have been doable.”
The app has been a 12 months within the making, OYE co-founders Mario Chamorro and Patrick Dowd instructed TODAY. They started formally creating the app together with Balvin in late 2021. The title of the app was chosen after Chamorro and Dowd mentioned how they might improve the quantity of significant listening folks do.
The app is accessible in Spanish and English and is designed to establish feelings, set objectives for emotional transformation and enliven folks’s potential with inventive wellness practices for folks to realize emotional stability, bodily well being and relationships of their each day routines.
