April Carretta (picture courtesy of The Walt Disney Co.)
September 21, 2022
Veteran dwelling leisure publicity govt April Carretta has been promoted to Head of Communications, Direct to Client, for Disney Media & Leisure Distribution, The Walt Disney Co. introduced Sept. 21.
Carretta leads communications globally for Disney’s direct-to-consumer video streaming companies. In her new position, she oversees proactive and built-in communications, together with client, content material publicity, worldwide, disaster communications and incident administration, in addition to inside worker communications.
Carretta, a 20-year veteran of the enterprise, experiences to Heather Hust Rivera, SVP of Communications for Disney Media & Leisure Distribution.
Carretta joined Disney in 2019 by way of its acquisition of twentieth Century Fox. She initially led communications for Disney’s Platform Distribution group, taking part in a key position in shaping communications throughout all of DMED’s third-party media gross sales efforts for distribution, content material gross sales agreements, affiliate marketing online for direct-to-consumer providers and linear media networks, world theatrical movie distribution, and different Disney properties together with Disney Music Group and the El Capitan Theater.
Previous to becoming a member of Disney, Carretta spent practically 4 years as SVP, World Communications and Partnerships, for twentieth Century Fox House Leisure, as a key member of publicity chief James Finn’s staff. She had been recruited to spearhead built-in advertising, company communications, world partnerships, and next-gen expertise initiatives on the studio, the latter a key precedence for then-division head Mike Dunn.
Previous to Fox, Carretta had loved a greater than eight-year run on the Edelman company, most lately as SVP, Digital and Client Advertising and marketing. There, she oversaw strategic communications and digital advertising plans for the company’s largest accounts, together with Walmart, Finest Purchase, Quaker Oats, Unilever, and Dairy Administration Inc. (DMI).
From 2005 to 2007, Carretta was Supervisor, Worldwide Publicity, at Sony Photos Leisure below SVP of Worldwide Publicity Fritz Friedman.
Disney Direct to Client is a part of Disney Media & Leisure Distribution, which manages The Walt Disney Co.’s content material commercialization and distribution ecosystem. DMED is answerable for the monetization of content material from the corporate’s content material engines — Studios, Normal Leisure and Sports activities. This consists of P&L administration and operations of the corporate’s portfolio of streaming providers; its linear tv channels the ABC-owned stations; theatrical movie distribution; content material licensing and distribution; and world promoting gross sales.