Athlo is a free app the place members and sophistication contributors can lease out and make money again on their fitness center membership when not utilizing it. The app is launching this September, and comes as earlier analysis discovered that Britons have wasted as much as £4 billion a yr on unused fitness center memberships.
Launching in London initially earlier than concentrating on worldwide enlargement, Athlo studies that it has 4,500 pre-registered customers. Partnered gyms at the moment signed as much as the platform embody Sweat by BXR, The Manor, MoreYoga, Paola’s BodyBarre, The Altitude Coaching Centre, and Milo and the Bull.
Athlo’s market sees members submit their fitness center membership when not utilizing it, and… ‘gives a one-stop resolution to members, shoppers and well being golf equipment alike.’
Athlo customers can earn again as much as 90% of their membership or class payment. For shoppers, it gives entry to gyms and lessons on demand and at preferential charges moderately than one-off flat charges.
Athlo provides that it really works with gyms and solves quite a lot of trade points, aiming to put the management again with fitness center house owners.
‘Athlo helps gyms scale back member churn, cease memberships being frozen, improves retention and provides recurring income alternatives. Only a 5% improve in buyer retention can improve firm income by 25-95% [according to Bain & Co].’
Matthew Mansell, Founding father of Athlo, stated “One of many fundamental causes folks hand over their fitness center membership is as a result of they aren’t utilizing it sufficient and, as such, don’t see it pretty much as good worth for cash.
“We’ve got constructed the primary member-centric retention and development platform. Our resolution provides members extra flexibility to get probably the most out of their membership, and in the end helps fitness center suppliers to raised retain their member base.”
Alex Nicholl, Director at BXR, added “Athlo’s providing will assist us to additional develop our membership numbers and provides present members extra freedom to make use of their membership in a manner that fits their way of life. From early conversations with the Athlo workforce we might actually see how the platform would add worth.”
Athlo is free to obtain from the App Retailer.
