Twitter has rebranded as “X” worldwide, underneath the course of proprietor Elon Musk. An “interim” emblem that includes a white X on a black background has changed the unique blue fowl emblem on the platform, signaling the billionaire’s intention to rework the social media community into an “all the things app” much like China’s WeChat.
Musk on Sunday modified his profile image to the brand new emblem and added to his bio “X.com,” which redirects to a quick “X” splash display on Twitter’s homepage. In a tweet on Monday morning, Twitter CEO Linda Yaccarino stated “X is right here! Let’s do that.” Musk later shared a picture of the brand new X branding projected onto the facet of Twitter’s headquarters in San Francisco.
Twitter’s official authorized entity identify was registered as X Corp when the corporate was acquired in October 2022 by Musk, who has since been referring to it as “X” or “an accelerant to creating X,” however the customer-facing avian branding had hitherto survived.
The social media platform has been known as Twitter since its launch in March 2006, and its About web page nonetheless says the blue fowl emblem is “our most recognizable asset” and “That is why we’re so protecting of it.” Regardless, Musk believes the alternative “ought to have been achieved a very long time in the past.” His penchant for the letter X is obvious elsewhere, for instance in his SpaceX and X.Ai firm names. X.com was additionally the identify of the net financial institution Musk co-founded, earlier than it merged with Confinity to finally develop into PayPal.
Based on Platformer‘s Zoe Schiffer, Musk despatched an e-mail final evening to Twitter staff telling them the corporate would publicly develop into often known as X, and that it was the final time he would e-mail from a Twitter handle.
In a Sunday tweet, Yaccarino steered X could be powered by AI and supply customers “limitless interactivity – centered in audio, video, messaging, funds/banking – creating a worldwide market for concepts, items, companies, and alternatives… X will join us all in methods we’re simply starting to think about.”
“Tweets” are to get replaced, in accordance with Musk, and posts can be known as “x’s”. As of writing, the service nonetheless seems as Twitter within the official app, however anticipate that to additionally change quickly.
