The Wall Road Journal‘s Ben Cohen this summer season interviewed Apple CEO Tim Prepare dinner in regards to the Imaginative and prescient Professional, innovation, Apple Intelligence, and extra.
Prepare dinner admitted that the Imaginative and prescient Professional headset shouldn’t be a mass-market product as a consequence of its excessive value.
“At $3,500, it isn’t a mass-market product,” stated Prepare dinner. “Proper now, it is an early-adopter product. Individuals who wish to have tomorrow’s expertise at the moment—that is who it is for. Luckily, there’s sufficient people who find themselves in that camp that it is thrilling.”
In July, analysis agency IDC estimated that Imaginative and prescient Professional gross sales could be underneath 500,000 models this yr.
Cohen stated Apple’s method to innovation might be described in 4 phrases: “Not first, however finest.”
“We’re completely high quality with not being first,” stated Prepare dinner. “Because it seems, it takes some time to get it actually nice. It takes quite a lot of iteration. It takes worrying about each element. Typically, it takes somewhat longer to do this. We might moderately come out with that form of product and that form of contribution to individuals versus operating to get one thing out first. If we will do each, that is implausible. But when we will solely do one, there is no doubt round right here. Should you speak to 100 individuals, 100 of them would let you know: It is about being the perfect.”
Prepare dinner stated Apple Intelligence makes the expertise of utilizing Apple merchandise “profoundly completely different.”
“I feel we’ll look again and it is going to be one in every of these air pockets that occurred to get you on a distinct expertise curve,” stated Prepare dinner.
The wide-ranging interview touches on many different subjects, together with Prepare dinner’s every day routine, classes he realized from Steve Jobs, and extra.
Bloomberg at the moment additionally revealed a narrative about Prepare dinner’s position on Nike’s board of administrators, which he joined in 2005. The report states that Prepare dinner supported the appointment of Elliott Hill as Nike’s new CEO this month, after the shoe maker skilled declining gross sales and revenue this yr. Prepare dinner is usually noticed sporting Nike sneakers, and Apple has partnered with Nike on a number of merchandise and equipment over the previous few many years.