TikTok is at present testing 60-minute video uploads, in its by no means ending quest to be extra like YouTube. The function is at present accessible to a restricted group of customers in “choose markets”, the corporate informed TechCrunch.
There are at present no rapid plans to make this accessible extra extensively, however the thought is obvious right here – with longer-form content material, TikTok can appeal to some YouTube viewers on high of its normal viewers who’s in search of short-form movies to scroll via.
At launch, TikTok had a 15-minute add restrict (very like YouTube used to again within the day), however this has steadily elevated over the previous few years. TikTok says that it usually hears from creators who need extra time for issues like cooking demos, magnificence tutorials, instructional lesson plans, comedic sketches, and extra. So that is its reply to these requests.
In keeping with the corporate, the aim of the elevated time restrict is to provide creators the chance to experiment with new or expanded varieties of content material that in any other case would not be doable – or can be cumbersome to view if it’s good to undergo a number of movies.
This additionally opens the gate for full episodes of TV exhibits to be posted to the platform – final yr Peacock made the primary episode of a present accessible on TikTok nevertheless it was damaged up into 5 elements. If one thing like this occurs once more, you will not have to leap via the identical hoops.
TikTok has additionally been testing a horizontal full display mode with video-scrubbing thumbnails to finish its YouTube-ification.
