CHICAGO (CBS) — TikTok now has greater than 6 million customers in Illinois – and hundreds of companies have grown to depend on the social media platform to promote.
On Tuesday, a roundtable of the Chicago TikTok Sparks Neighborhood — a gaggle of profitable Chicago-area content material creators — demonstrated how the platform is meant for use. XO Marshmallow on Clark Avenue makes use of TikTok to advertise its sizzling cocoa flights, whereas Chicago Auto Execs in Lombard makes use of it to exhibit learn how to put together a $3 million automotive for paint safety movie.
However TikTok may also unfold disturbing and harmful content material like wildfire. In current months, there was no scarcity of movies posted to TikTok which have ended up on the heart of controversies.
Video of a brutal combat in a rest room at Wheaton Warrenville Excessive Faculty just lately circulated on TikTok and different platforms.
Movies posted to TikTok exhibiting learn how to steal Kias and Hyundais have additionally been blamed — partially — for the rise in thefts of such automobiles in Chicago.
“If we discover that content material, we take away it. We take it down,” mentioned Suzy Loftus, Head of Belief and Security for TikTok USDS, who attended the Chicago TikTok Sparks Neighborhood gathering. “However we additionally look to see, how can we have now discovered it earlier?”
It’s Loftus’ job to ensure dangerous content material stays off TikTok. It is an around-the-clock job for her, and a community of about 40,000 security professionals throughout the globe.
TikTok mentioned greater than 68 million movies have been eliminated for violating neighborhood pointers final 12 months – and 93% have been eliminated earlier than anybody reported them.
Loftus defined that the know-how flags sure key phrases and sends the posts to moderators for assessment. Typically, probably the most “viral” movies are additionally given a re-assessment by the screening workforce.
However Loftus acknowledges it is unattainable to remain forward of each dangerous publish.
“When you’re involved about feedback that you simply’re getting, or bullying – initially, there is not any tolerance. We’ll take that down,” mentioned Loftus. “However you’ll be able to change your account to make it non-public.”
TikTok can also be encouraging extra customers to really feel snug reporting violent posts or hate speech to the app, in order to maintain the web ecosystem a optimistic place.
Loftus additionally mentioned TikTok plans to make a $2 billion funding n belief and security enhancements this 12 months alone.
CHICAGO (CBS) — TikTok now has greater than 6 million customers in Illinois – and hundreds of companies have grown to depend on the social media platform to promote.
On Tuesday, a roundtable of the Chicago TikTok Sparks Neighborhood — a gaggle of profitable Chicago-area content material creators — demonstrated how the platform is meant for use. XO Marshmallow on Clark Avenue makes use of TikTok to advertise its sizzling cocoa flights, whereas Chicago Auto Execs in Lombard makes use of it to exhibit learn how to put together a $3 million automotive for paint safety movie.
However TikTok may also unfold disturbing and harmful content material like wildfire. In current months, there was no scarcity of movies posted to TikTok which have ended up on the heart of controversies.
Video of a brutal combat in a rest room at Wheaton Warrenville Excessive Faculty just lately circulated on TikTok and different platforms.
Movies posted to TikTok exhibiting learn how to steal Kias and Hyundais have additionally been blamed — partially — for the rise in thefts of such automobiles in Chicago.
“If we discover that content material, we take away it. We take it down,” mentioned Suzy Loftus, Head of Belief and Security for TikTok USDS, who attended the Chicago TikTok Sparks Neighborhood gathering. “However we additionally look to see, how can we have now discovered it earlier?”
It’s Loftus’ job to ensure dangerous content material stays off TikTok. It is an around-the-clock job for her, and a community of about 40,000 security professionals throughout the globe.
TikTok mentioned greater than 68 million movies have been eliminated for violating neighborhood pointers final 12 months – and 93% have been eliminated earlier than anybody reported them.
Loftus defined that the know-how flags sure key phrases and sends the posts to moderators for assessment. Typically, probably the most “viral” movies are additionally given a re-assessment by the screening workforce.
However Loftus acknowledges it is unattainable to remain forward of each dangerous publish.
“When you’re involved about feedback that you simply’re getting, or bullying – initially, there is not any tolerance. We’ll take that down,” mentioned Loftus. “However you’ll be able to change your account to make it non-public.”
TikTok can also be encouraging extra customers to really feel snug reporting violent posts or hate speech to the app, in order to maintain the web ecosystem a optimistic place.
Loftus additionally mentioned TikTok plans to make a $2 billion funding n belief and security enhancements this 12 months alone.
