Apple Imaginative and prescient Professional customers can now watch “The Weeknd: Open Hearts,” a brand new immersive music expertise that options Canadian singer-songwriter The Weeknd. Filmed in ultra-high decision 180-degree Apple Immersive Video with Spatial Audio, the music expertise is designed to place viewers within the middle of the motion, in response to Apple.
Open Hearts invitations viewers to journey alongside The Weeknd as he walks by way of a surreal cityscape impressed by downtown Los Angeles. Apple vp of Advertising Communications Tor Myhren stated that Open Hearts is a leap ahead within the intersection between music and know-how.
Apple Immersive Video brings The Weeknd’s inventive imaginative and prescient to life in a wholly new manner with Open Hearts, a groundbreaking music expertise obtainable solely on Apple Imaginative and prescient Professional. With Imaginative and prescient Professional, followers expertise storytelling in ways in which weren’t doable earlier than: with immersive visuals and Spatial Audio that make them really feel like they’re proper in the course of the motion. That is an thrilling leap ahead in how music and know-how come collectively to ship memorable experiences for followers, and we’re proud to collaborate with The Weeknd to make it occur.
With Open Hearts, The Weeknd is selling his upcoming album “Hurry Up Tomorrow.” Apple clients with no Imaginative and prescient Professional who wish to watch Open Hearts can go to an Apple retail retailer.
Open Hearts is offered totally free by way of the Apple TV app on Imaginative and prescient Professional. The music expertise will likely be adopted by Live performance for One, one other immersive music expertise, on November 22. Live performance for One will characteristic intimate performances with the world’s greatest artists, kicking off with singer-songwriter RAYE.
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