The Lumon Terminal Professional — the pc utilized in Apple TV’s hit collection “Severance” — has appeared on Apple’s retail web site. When purchasing Apple.com, you’ll see the brand new machine, adorned with a crimson “New” label, whenever you click on to view the accessible Mac computer systems Apple has on the market from the top-level navigation.
However sorry, “Severance” followers: The Lumon terminal laptop isn’t really on the market.
As an alternative, its look on the retail web site serves as an commercial for Apple’s streaming service, Apple TV+, which is on the market as a free three-month trial with any buy of a Mac laptop. The streaming providing is part of Apple’s rising companies enterprise, which grew by 4% in the latest quarter to achieve $26.34 billion, serving to push Apple’s gross margin to the best on document.
Given its popular culture enchantment, the Cupertino-based tech big has been closely advertising and marketing “Severance,” now Apple’s most-watched TV collection ever, with a variety of official tie-ins, together with free e-books on Apple Books, a “Severance” podcast with Ben Stiller and Adam Scott, a LinkedIn profile for Lumon Industries (the fictional firm within the present), a “Severance”-themed playlist, an NYC pop-up, and extra.
On Wednesday, the corporate additionally showcased how one of many present’s editors, Geoffrey Richman, makes use of an iMac, Mac mini, and MacBook Professional to work on the collection, whether or not on location, at house, or on the go.
Alongside the Lumon Terminal Professional itemizing, there’s a hyperlink to a brief movie providing a behind-the-scenes take a look at his modifying course of.
