Sony unveiled the Xperia 1 VI and Xperia 10 VI on Could 15 and left followers of small flagships ready for the Xperia 5 VI. Nevertheless, that mannequin could have been axed.
Sony is not going to launch a brand new mannequin within the Xperia 5 sequence, based on a latest press convention, which had two basic managers from Sony in attendance, experiences Okay-Tai Watch. As an alternative, Sony plans to proceed promoting the Xperia 5 V from final 12 months. This determination apparently applies each to the home and the worldwide markets.
What occurred? This transfer is allegedly because of change in customers’ shopping for habits. Sony noticed an elevated variety of Xperia 5 V customers upgrading to the 1 VI, in comparison with a comparatively small variety of 5-series customers that switched to the 1 V within the earlier era (proven in purple under).
No determination for Sony’s advertising technique for 2025 has been made public. There’s a probability that the 5-series will make a comeback, after some tuning as much as higher swimsuit the brand new market calls for. However any such plans are solely identified internally.
We reached out to Sony for remark and can replace you once we hear something.
