Sonos at the moment introduced plans to broaden into a brand new “multi-billion greenback” product class in 2024, which is extensively believed to be headphones. Sonos CEO Patrick Spence declined to present particular particulars on the corporate’s plans, however he stated that the brand new product will “complement” present Sonos units and can “delight prospects and drive speedy income.”
Spence stated that Sonos believes it can generate greater than $100 million from new merchandise in 2024, and the brand new product will account for a “massive portion” of this income within the second half of the 12 months.
There have been rumors for years now that Sonos intends to enter the headphone market with a pair of wi-fi headphones that could possibly be related in design to over-ear headphones just like the AirPods Max. Sonos has by no means confirmed its work on headphones, however a leaked inside memo that was obtained by Bloomberg earlier at the moment confirmed that the corporate does certainly have a headphone division.
Proper now, Sonos develops wi-fi audio system, soundbars, and different dwelling theater units, so headphones appear to be a logical subsequent step for the corporate. As Sonos manufactures higher-end units, the primary headphones may maybe be designed to compete with over-ear headphones from corporations like Bose, Sony, Sennheiser, Shure, and Bowers & Wilkins, however Sonos may additionally goal the AirPods market.
Bloomberg in 2019 stated that Sonos was focusing on a $300 worth level and was specializing in options like audio high quality and multi-service interoperability, but it surely has been a number of years since new particulars emerged.
Sonos audio system already compete with Apple’s audio system, so a set of heaadphones that function an alternative choice to AirPods Max and Beats wouldn’t be a shock. At this level, little is understood about Sonos’ plans for the headphones, and there’s no particular launch date that has been shared.