Apple right now introduced {that a} new stop-motion animation that includes Wallace & Gromit might be projected onto London’s Battersea Energy Station this vacation season. The festive, six-minute video might be proven on daily basis from 5 p.m. to 10:30 p.m. from right now till New Yr’s Eve. It’s free to look at, and reservations usually are not wanted.
Apple is selling the animation as a part of its newest “Shot on iPhone” marketing campaign. Aardman, the animation studio that created Wallace & Gromit, filmed the stop-motion video with the Telephoto digital camera on eight iPhone 16 Professional Max gadgets.
“Aardman used the Dragonframe Tether app and eight iPhone 16 Professional gadgets in Telephoto mode to make Wallace & Gromit, Shot on iPhone,” stated Apple. “They shot full 4K stills in ProRAW format, earlier than stitching them collectively to realize the 6K picture wanted to show their 23‑centimeter characters into 101‑meter projections.”
The animation transforms two towers into Christmas timber on the facet of the constructing going through the River Thames. Guests can watch Wallace & Gromit enhance the timber, after which “snap a selfie” in entrance of the fully-decorated timber.
“This mission has been a dream to direct — a cinematic fusion of tech and artwork,” stated Aardman’s director and graphic design lead Gavin Unusual. “Taking pictures stop-motion animation on iPhone 16 Professional Max with the legendary Wallace & Gromit, to then be projected onto the enduring Battersea Energy Station, makes this distinctive in so some ways. I hope that this Christmas, everybody feels impressed to begin capturing their very own stop-motion masterpieces with iPhone, and I am excited and happy with what we have all created.”
Battersea Energy Station has been residence to Apple’s U.Okay. headquarters since final yr, and the corporate additionally has a retailer there. In entrance of the shop, the Wallace & Gromit set used to create the stop-motion might be on show.
Extra particulars about this “Shot on iPhone” marketing campaign, together with an upcoming “Right now at Apple” session with Aardman, can be found on Apple’s web site. The mission has additionally been promoted on the Battersea Energy Station’s web site.
