Samsung could also be a giant TV producer, but it surely would not do OLED TVs since 2015. The corporate wager on its QLED panels, that are far nearer to LCD panels by way of each value and high quality. The corporate can also be quickly creating its microLED tech, which is seen as superior to OLED by way of picture high quality, however nonetheless prohibitively costly and solely obtainable within the largest diagonals.
It now appears Samsung is trying to purchase extra time for the microLED tech to mature and can look to cowl the premium market with OLED TVs. And the corporate has turned to its South Korean neighbor to attain this.
In accordance with Reuters, Samsung and LG struck a deal by which the latter will ship 2 million 77 and 83-inch high-end OLED panels in 2024, 3 million in 2025 and 5 million in 2026. As of now, about 50% of the OLED TV market is held by LG, whereas Sony will get 26%. And Sony sources its panels from LG as properly.
A part of the explanation why Samsung is making such a drastic shift in its technique might be as a result of Chinese language fierce competitors within the LCD phase together with Samsung’s not-so-great Q1 2023.
