Dubai, UAE – Samsung Gulf Electronics launched the Sensible Home of Leisure idea in Dubai to showcase how its 2023 TV line-up is finest fitted to the evolving way of life wants of customers. At an unique occasion in Dubai, Samsung demonstrated how it’s main in residence leisure innovation, delivered by way of seamless good connectivity and an unique vary of ultra-large screens that places the TV on the coronary heart of the good residence expertise.
This concentrate on premium Sensible TVs has seen Samsung uphold its unparalleled management within the TV business for practically 20 years. Knowledge from analysis agency Omdia reveals that Samsung once more topped the worldwide TV market in 2022, making it the seventeenth 12 months in a row that the corporate ranked first within the world TV market.
Samsung showcased the Sensible Home of Leisure idea in a luxurious villa at Nikki Seashore – Dubai. Spanning 4 rooms, the idea provided guests a glimpse of how Samsung’s 2023 TV line-up offers premium leisure experiences for customers. Every room featured totally different Sensible TVs, together with Neo QLED 8K, OLED, The Freestyle, The Body, The Serif and The Sero. Moreover, all of the rooms have been powered with Samsung’s SmartThings residence automation expertise, positioning the TV because the good hub of each room in the home. With many houses having TVs in every room immediately, the Sensible Home of Leisure demonstrates how Samsung empowers every member of the family with highly effective, clever expertise to outline their private leisure expertise.
The Sensible Home idea aligns with the elevated curiosity in good houses amongst UAE residents and, extra broadly, with UAE’s imaginative and prescient for Sensible Cities. By connecting varied gadgets and home equipment all through the home, Samsung demonstrates how customers can create a sensible way of life tailor-made to their wants.
Nikola Aksentijevic, Head of Visible Show Group, Samsung Gulf Electronics, mentioned: “Via innovation and listening to our clients, Samsung continues to guide the business because the world’s main TV model, notably within the massive display phase. With the Samsung Sensible Home of Leisure idea, we will exhibit how we’re accelerating our clients’ adoption of cutting-edge good residence experiences. On this journey, our content material companions play a basic half within the Samsung TV providing, and we’ll proceed working collectively to deliver the most effective buyer expertise and content material for all.”
Beginning in the lounge, visitors have been capable of expertise high Arabic content material on Shahid on the 98-inch Neo QLED, which immediately transforms the room into a house cinema. It’s powered by the Neo QLED 4K and options Quantum Mini LEDs that produce a billion colors and intense distinction with 1.5 instances extra lighting zones than Samsung’s Quantum Matrix Expertise. That is complemented by lifelike sound with Dolby Atmos, Object Monitoring Sound Professional and Symphony 3.
Gaming lovers skilled epic gaming with the Neo QLED within the Gaming Zone powered by Xbox. The TV options the Movement Xcelerator Turbo+, which brings high-speed video games and high-octane films to life with crisp visuals at blazing-fast speeds, with as much as 144hz refresh fee with suitable PC-connected content material. In the meantime, the Freestyle projector gives straightforward connectivity with PC or gaming console, turning any flat floor right into a Full HD 100″ gaming display.
To allow avid gamers to take advantage of out of their video games, the 2023 Neo QLED 4K options the Samsung Recreation Bar with useful data resembling the present refresh fee and enter lag. Players may also change the display’s side ratio to widen their area of view for extra compelling gameplay.
On to the household room powered by OSN, visitors skilled how the 2023 OLED 83” delivers daring distinction, dramatic sound, and vibrant colors. Its proprietary Quantum HDR OLED+, boosted by Quantum Dots, delivers daring distinction, dramatic sound, and vibrant colors, elevating OSN+ content material to an entire degree. The highly effective AI processing expertise transforms abnormal content material into vibrant 4K video whereas Dolby Atmos audio offers immersive encompass sound.
Within the adjoining main bedroom, visitors marvelled at STARZPLAY content material on The Body 75” which mixes the innovation and movie high quality of a Samsung QLED 4K with the power to customise the trendy bezel to suit the house décor. When idle, The Body turns into your private artwork exhibition, that includes a few of the world’s most beloved masterpieces, curated by Samsung along with main museums and galleries.
Via product innovation, Samsung is driving the premium TV market, attracting extra content material companions to its leisure ecosystem. On the Samsung Sensible Home of Leisure occasion, regional and world companions resembling STARZPLAY, Anghami, Shahid, OSN, Disney+, YouTube and Microsoft Xbox, and extra collaborated with Samsung to showcase their blockbusters, leveraging the New QLED and OLED’s cutting-edge visuals, true-to-form colour replica and high-quality encompass sound. By pursuing such efficient collaborations, Samsung leads the business in content material partnerships and alliances, including extra worth and leisure choices for patrons.
By specializing in greater, higher screens, Samsung is delivering premium leisure experiences for patrons whereas aligning with clients’ wants. The Omdia report reveals that Samsung dominated the worldwide ultra-large TV market phase in 2022, reporting a 36.1% and 42.9% market share for TVs over 75 and 80 inches, respectively. For the premium TV market priced over $2,500, Samsung retained the most important market share by income at 48.6%.
About Samsung Electronics Co., Ltd.
Samsung evokes the world and shapes the longer term with transformative concepts and applied sciences. The corporate is redefining the worlds of TVs, smartphones, wearable gadgets, tablets, digital home equipment, community methods, and reminiscence, system LSI, foundry and LED options. For the newest information, please go to the Samsung Newsroom at http://information.samsung.com