- Samsung teased Undertaking Moohan AI capabilities at Galaxy Unpacked
- It additionally introduced unique software program from third-party app creators
- The presentation was mild on the main points
Samsung took a number of moments – literal seconds – out of its Samsung Galaxy S25 launch occasion to speak about Undertaking Moohan (its upcoming VR headset) and Android XR, and the way the platform will leverage multimodal AI to deliver superior (however presently nebulous) upgrades to XR methods. Fortunately it had extra to say in a separate interview with TM Roh, the president of Samsung’s Cell Expertise division, together with one element which makes me consider Samsung’s tech received’t crash and burn just like the Apple Imaginative and prescient Professional.
Out the gate we have now some unhealthy information courtesy of the interview performed by Bloomberg (behind a paywall): we nonetheless don’t have a launch date for Samsung’s headset or AR glasses. Roh did reaffirm the buyer model of Moohan is coming this 12 months, although he didn’t reveal exactly when, or how a lot it’ll price at launch.
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Roh additionally added that Samsung is engaged on AR glasses – although once more, he refused to elaborate on after they would possibly launch, simply that they’d arrive ultimately as soon as they attain the standard and readiness Samsung desires (which Roh hopes is “as quickly as attainable”).
Nonetheless, the excellent news is that Samsung and its associate Google appear to have understood their core focus shouldn’t simply be {hardware}, however software program too.
An essential lesson realized
Roh reportedly stated that one key a part of launching the XR gadgets shall be having sufficient unique, unique, worthwhile content material prepared for launch. To attain this aim Samsung and Google are apparently working with third-parties to develop XR software program for Android.
Thank goodness.
I’m not the one one to say this, however an enormous challenge with the Apple Imaginative and prescient Professional’s launch wasn’t intrinsically that it price $3,500 / £3,499 / AU$5,999, it was that it didn’t justify costing $3,500 / £3,499 / AU$5,999. Certain, it boasted unimaginable specs, however essentially it couldn’t do something you couldn’t simply do with a Mac or iPad and a Meta Quest 3 – pairings that might price you considerably much less. And it might do lower than both of these pairings in some methods, as a result of the Quest platform is brimming with unique software program.
Apple had a few spectacular exclusives, like its Disney Plus 3D content material, however nowhere close to sufficient to compete with the market on the value it tried to demand. That’s why a 12 months on from its launch it simply hasn’t had the endurance anybody hoped it’d.
TM Roh’s feedback at the very least present Samsung is conscious of the significance of software program, although given how badly folks have been burned beforehand by different manufacturers, I’m hesitant to take the feedback at face worth – not till we will see and check out the software program he’s teasing. Don’t get me improper, I’m determined for Samsung to succeed so Meta can face some correct competitors – proper now, the closest factor we have now to a Quest-killer is the rumored Asus Tarius headset (which makes use of the Quest’s working system as a result of it’s a collab between Asus and Meta) – however till Samsung and Google present us the products I’ll stay cautiously optimistic.
For now, we’ll need to make do with Samsung speaking the speak, and wait and see if it may possibly stroll the stroll when it reveals us what Undertaking Moohan has in retailer for us later in 2025.
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