We have already heard a number of instances that Apple is planning to up the worth of its most costly iPhone, however the newest report offers us a particular quantity. In line with Barclays analyst Tim Lengthy, cited by Apple Hub, the vanilla iPhone 15 and 15 Plus will value the identical, however the Professional may see a value improve of $100, whereas the iPhone 15 Professional Max may get a $100 and even $200 improve.
The worth hike goes together with Apple’s inside logic that the upcoming 15 collection can have the identical demand as the present 14 collection, that means it expects the Execs to outsell the vanillas. So Apple is betting that folks will nonetheless purchase 85 million iPhone 15s in 2023 with the vast majority of these being the Professional and Professional Max, and at a better value too.
Picture supply: Apple Hub
The projected value hike is for the potential US purchaser. You may make certain that the worth hike can be extra substantial in Europe and India, the place the iPhone is historically dearer. The iPhone 14 Professional is €300 dearer in Europe than within the States, whereas the Professional Max is €350 extra. A value hike may push these into eye-watering territory.