Nothing CEO Carl Pei launched the brand new, reasonably priced CMF by Nothing sub-brand in early August, and shortly after that it registered an upcoming smartwatch and a pair of true wi-fi earbuds in India. Then, late final month, an enormous leak revealed the primary three merchandise that shall be launched below this new title.
That leak additionally had a rumored announcement date for the smartwatch, earbuds, and charger trio: September 26. And right now, Nothing itself confirmed this, at the very least for the Indian market. The phrase comes straight from Manu Sharma, Nothing India’s Vice President and Normal Supervisor. So it is as official as it will probably get.
Mark your calendar, CMF by Nothing launch on 26 Sep. pic.twitter.com/3bg3TFsZkU
— Manu Sharma (@buildingnothing) September 14, 2023
Sharma hasn’t (but) teased any gadgets, however the CMF by Nothing tagline is seen in his put up on X: “Great by design”. Clearly then, design will play an integral function within the CMF lineup, alongside affordability in fact. And from what we have seen within the aforementioned leak, the primary merchandise popping out will certainly flip heads because of their daring coloration decisions primarily.
What stays to be seen is whether or not the September 26 launch is for the Indian market solely, as that is the one place the place we have seen the equipment already licensed to date, or if it will likely be international in scope. Come to consider it, that is an excellent query for the CMF by Nothing sub-brand in its entirety – we do not but know what to anticipate, distribution-wise, however we assume all shall be made clear on September 26, so keep tuned.