Bear in mind these “I’m a Mac/I’m a PC” adverts that Apple used to run within the late 2000s? They have been so profitable that they’ve their very own Wikipedia web page. A number of rivals have tried to mimic them, going so far as hiring Justin Lengthy (the “I’m a Mac” man).
Qualcomm did as nicely with a cheeky clip on the finish of the Computex keynote, which launched the primary Copilot+ PCs, all of which use a Snapdragon X (Elite or Plus) chip.
Within the clip, Justin Lengthy remains to be utilizing a MacBook and remains to be sporting informal clothes – however is now being pestered with fixed notifications. Too frequent notifications are a type of nuisances that the Copilot AI can deal with, both by muting them whilst you’re busy or by responding for you when prompted with a voice command.
Right here is the clip close to the top of the keynote:
In fact, Apple has designed its personal highly effective NPU, nevertheless it doesn’t have an AI mannequin on faucet – not like Qualcomm, which is working along with Microsoft on the Home windows-on-ARM endeavor. Paradoxically, Apple is reportedly going to associate with OpenAI and Microsoft owns 49% of that (after investing $11 billion and is leveraging OpenAI tech for Copilot).
