A brand new Canalys pill market analysis simply got here out, exhibiting a modest 1% progress for Q1 2024. Whereas the small restoration is nothing to put in writing residence about, analysts imagine it is a sign for a future pattern all through 2024, as that is the primary quarter with a optimistic motion, following 4 consecutive quarters of year-on-year decline.
The primary driving power is believed to be recovering client spending and the stabilization of the worldwide economic system. Furthermore, analysts anticipate an excellent 12 months for tablets as new applied sciences will bolster pill gross sales, specifically Apple’s OLED-equipped tablets, 5G in untapped markets and different improvements. If the projections ae appropriate, the market will stabilize above pre-pandemic ranges by the top of this 12 months.
Relating to market share, Apple remains to be main the pack with nearly 36% market share and 12 million shipped items, whereas Samsung posted a modest 1% enhance with 6.8 million items. Huawei remains to be in stable third place with an 8% market share, primarily due to its success at residence and in Asia Pacific. Lenovo and Amazon take the fourth and fifth place, respectively.
