When OpenAI launched ChatGPT in 2022, it set off alarm bells at Google HQ about what OpenAI’s synthetic intelligence (AI) device might imply for Google’s profitable search enterprise. Now, these fears appear to be coming true, as OpenAI is about for a shock announcement subsequent week that would upend the search world endlessly.
In accordance with Reuters, OpenAI plans to launch a Google search competitor that may be underpinned by its massive language mannequin (LLM) tech. The massive scoop right here is the date that OpenAI has apparently set for the revealing: Monday, Could 13.
Intriguingly, that’s simply someday earlier than the mammoth Google I/O 2024 present, which is often one of many largest Google occasions of the yr. Google usually makes use of the occasion to advertise its newest advances in search and AI, so it’ll have little time to react to no matter OpenAI decides to disclose the day earlier than.
The timing means that OpenAI is actually gunning for Google’s crown and goals to upstage the search large on its residence turf. The stakes, due to this fact, couldn’t be increased for each companies.
OpenAI vs Google
We’ve heard rumors earlier than that OpenAI has an AI-based search engine up its sleeve. Bloomberg, for instance, lately reported that OpenAI’s search engine will be capable to pull in information from the online and embody citations in its outcomes. Information outlet The Data, in the meantime, has made comparable claims that OpenAI is “creating an internet search product”, and there was a near-constant stream of whispers to this impact for months.
However even with out the direct leaks and rumors, it has been clear for some time that instruments like ChatGPT current an alternate method of sourcing info to the extra conventional search engines like google. You possibly can ask ChatGPT to fetch info on nearly any matter you may consider and it’ll deliver up the solutions in seconds (albeit typically with factual inaccuracies). ChatGPT Plus can entry info on the net in case you’re a paid subscriber, and it appears like this can quickly be joined by OpenAI’s devoted search engine.
After all, Google isn’t going to go down with out a struggle. The corporate has been pumping out updates to its Gemini chatbot, in addition to incorporating varied AI options into its present search engine, together with AI-generated solutions in a field on the outcomes web page.
Whether or not OpenAI’s search engine will likely be sufficient to knock Google off its perch is anybody’s guess, nevertheless it’s clear that the corporate’s success with ChatGPT has prompted Google to radically rethink its search providing. Come subsequent week, we’d get a clearer image of how the way forward for search will look.