Chongqing – If you consider dwelling projectors, names like LG, Sony, and Samsung in all probability come to thoughts. Nonetheless, one identify stands out amidst a sea of rising rivals: Formovie. This Chongqing-based firm is giving worldwide prospects a brand new vary of indoor leisure choices.
Formovie, a house projection firm, is a rising star in Chongqing’s tech business. The corporate’s product line consists of high-end laser TVs and mini-projectors for mid-range markets.
Formovie’s 4K projector V10 is at present a sizzling vendor. (Photograph/Kenny Dong)
In 2020, Formovie debuted in North America, and it hasn’t appeared again. Due to a mix of technological superiority and aggressive pricing, Formovie’s merchandise are rapidly gaining reputation exterior of China.
Luckily, a savvy Thai businesswoman noticed the potential of Formovie’s projectors. She reached out to the corporate by way of Alibaba and subsequently grew to become the unique distributor of Formovie’s merchandise in Thailand.
“After COVID, individuals are spending extra time at dwelling and in search of leisure. These projectors are best as a result of they provide an enormous display screen expertise in a small area,” stated Arisa Rojnukarin, the Thai agent for Formovie.
Malaysia is one other key market in Southeast Asia that Formovie is focusing on for growth.
Earlier this yr, the Chongqing Municipal Fee of Commerce organized for Chongqing enterprises to go to Malaysia and Thailand. A number of conferences have been held to rebuild ties between Chongqing companies, and native shoppers misplaced because of the pandemic. Formovie was one of many firms that took half on this abroad occasion, and it was a superb alternative to fulfill new companions.
“In 2023, we plan to base our operations in Malaysia and Thailand to promote our merchandise throughout Southeast Asia. On the identical time, we’re seeking to broaden our horizons,” stated Shuai Ling, Formovie’s public affairs supervisor. “With the assistance of the Belt and Highway Initiative, we’re keen to maneuver into Europe and let European prospects take pleasure in our merchandise.”
