- Perplexity AI has launched an advert marketing campaign starring Squid Sport actor Lee Jung-jae
- The advert mocks Google, renamed Poogle, as ineffective in comparison with Perplexity
- The advert showcases how vital AI assistant reliability is to shoppers
AI conversational search engine Perplexity is getting as ruthless in its advertising because the judges in Squid Sport‘s eponymous recreation present. The corporate has launched a significant celebrity-driven advert marketing campaign that includes Squid Sport star Lee Jung-jae and a few jabs at Google.
The 90-second spot above portrays Jung-jae enjoying a recreation similar to the Squid Sport. First, he should determine how you can get espresso stains out of a white shirt. When he opens the very apparent Google parody Poogle, it responds in typical search engine vogue with an inventory of blue hyperlinks.
Realizing that sifting via articles for solutions isn’t going to chop it, he panics and asks Perplexity as an alternative. Utilizing its voice mannequin, the AI chatbot supplies him with clear, step-by-step steerage.
He subsequent has to ask Perplexity how you can make cheese persist with pizza. Perplexity supplies the correct reply earlier than quipping, “Don’t use glue,” a direct nod to the notorious mistake Google’s AI made in suggesting Elmer’s glue as a possible pizza ingredient.
The advert concludes with Jung-jae being requested to call the primary Korean to win an Emmy award, which he does not want any assist with as he’s that actor.
Perplexity pokes at Google
The timing of the advert marketing campaign isn’t any accident, as Netflix’s third and closing season of Squid Sport is anticipated to drop in June. The marketing campaign can also be a part of a yearlong partnership between Perplexity and Artist United, which Jung-jae co-owns. Artist United has additionally built-in Perplexity into its each day analysis and content material creation operations.
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The advert begins working in the present day within the U.S. earlier than rolling out to Korea, Japan, and Europe over the subsequent ten days. Every area will get a localized model of the textual content and voiceovers, although Jung-jae’s dialogue will stay in Korean.
Perplexity’s technique with the advert is notable past simply having a world-famous actor poke enjoyable on the search business’s greatest participant. It means that Perplexity grasps that accuracy and reliability are what individuals care most about in relation to AI assistants.
If Perplexity can overtake Google’s repute because the go-to on-line info authority, it could be a significant coup. Even seizing on small cracks in Google’s place on the prime may propel Perplexity above a lot of its rivals.
Whether or not Google has the glue to fill in these cracks after making pizza is an open query.
