Ever since Netflix took its first tentative steps into video video games again in 2021, the corporate has reported a comparatively modest response from subscribers, however new figures counsel its latest partnership with Rockstar to convey GTA to the streaming service has paid dividends, with month-to-month cell sport downloads practically tripling to 28m in December 2023.
As reported by Mobilegamer.biz primarily based on information from Appmagic (thanks VGC), Netflix’s month-to-month sport downloads on iOS and Android climbed from roughly 10m final November to round 28m in December. That leap might be instantly attributed to the arrival of Grand Theft Auto on Netflix, with Grand Theft Auto 3, Vice Metropolis, and San Andreas all becoming a member of the streaming service of their Definitive Version guises on 14th December final yr.
As per Appmagic’s figures, San Andreas was by far the preferred sport amongst Netflix subscribers, and was downloaded 11.6m occasions. That is in comparison with 4.1m downloads for Vice Metropolis and a pair of.4m for GTA 3. Mixed, that accounts for 18.1m downloads, that means an extra 10m downloads in December got here from non-GTA video games. That is roughly the identical variety of downloads Netflix generated in November, based on Appmagic.
It’s going to likely be thought-about a win by Netflix, whose official figures confirmed solely round 1 % of its then 221m subscribers had been downloading video games as of August 2022. 28m downloads from its now roughly 274m-strong membership base suggests the streaming service could possibly be seeing as a lot as 11 % of its customers partaking with video games.
That is excellent news for Netflix, which has invested closely in video gaming following its preliminary dalliances in November 2021. Within the years since, its gaming catalogue has expanded to over 80 titles and it is made various notable studio acquisitions, together with Triple City and Cozy Grove developer Spry Fox, The Strolling Useless cell developer Subsequent Video games, and Oxenfree creator Night time Faculty Studio – which launched Oxenfree 2 final yr. It is also established a brand new Los Angeles studio – lead by former Overwatch government producer Chacko Sonny – to create a brand-new triple-A, third-person RPG for PC.
And whereas most of its sport choices should at present be downloaded to play, Netflix has been experimenting with a restricted sport streaming beta in latest occasions – the purpose being to make its gaming catalogue playable on all suitable units, together with cell, TVs, and computer systems. Solely Oxenfree and Molehew’s Mining Journey had been out there for preliminary testing, nevertheless.