Midjourney is known for being among the many higher AI picture mills, however now the corporate is trying to get into {hardware}, too. The corporate introduced the shift in technique on X (previously Twitter) by soliciting individuals to use to hitch the brand new group.
There aren’t loads of particulars about what sort of {hardware} Midjourney is trying to construct. In follow-up posts, Midjourney stated it will not be a pendant and that it has “totally different type components” into account. The corporate hinted it could create one thing extra immersive, although it could have been a joke when one publish described the {hardware} as one thing to “go within.”
Although Midjourney is trying to employees up for the {hardware} group, there may be no less than one main identify on board. Midjourney employed former Apple Imaginative and prescient Professional headset {Hardware} Engineering Supervisor Ahmad Abbas as the pinnacle of its {hardware} division final yr. Abbas has a historical past with Midjourney CEO David Holz courting again to their time collectively at Leap Movement and has the digital actuality and {hardware} credentials to help some formidable concepts at Midjourney.
We’re formally entering into {hardware}. For those who’re considering becoming a member of the brand new group in San Francisco please electronic mail us at {hardware}@midjourney.comAugust 28, 2024
Midjourney Races On
Midjourney’s foray into {hardware} comes at a time when the corporate is dealing with stiff competitors from different AI picture creators, together with Flux, which is embedded on X by way of the Grok AI chatbot, in addition to the just lately upgraded Ideogram. Diversifying into {hardware} is smart on the face of it, however AI units have had a tough path. That may be why Midjourney explicitly rejected the concept of a pendant, which is what the Humane AI Pin and new NotePin from Plaud.ai appear like, and never too totally different from the Rabbit R1 gadget both.
Pleasure amongst Midjourney’s followers apart, the corporate should do one thing to face out as revolutionary if it needs its {hardware} to be attention-grabbing, helpful, and well-received. Not even tech giants like Meta or Snapchat can attain their gross sales objectives for AI-powered units like their sensible glasses. Nonetheless, it’s enjoyable to think about what the Midjourney’s {hardware} may be Maybe it could contain extra direct interplay with the AI-generated visuals it produces and even crossing over into the much-vaunted and now quietly ignored realm of the metaverse.
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