What it is advisable know
- Meta bought over a million items of Ray-Ban Meta sensible glasses, CEO Mark Zuckerberg revealed in an all-hands assembly.
- Zuckerberg additionally expressed that Meta ought to capitalize on its lead within the sector earlier than others catch up.
- Meta seems to be constructing off the Ray-Ban Meta’s success with extra merchandise, together with an Oakley pair of sensible glasses.
Meta seemingly discovered a success with Ray-Ban Meta sensible glasses, that are the one sensible glasses so far to efficiently break into popular culture and vogue. Nevertheless, Meta would not share precise gross sales figures for Ray-Ban Meta glasses. That has made it laborious to quantify simply how effectively these Meta sensible glasses are promoting, till now. In an all-hands assembly with staff seen by The Verge, Meta CEO Mark Zuckerberg lastly revealed what number of pairs Meta bought in 2024.
Zuckerberg revealed that Meta bought over a million items of Ray-Ban Meta sensible glasses final 12 months. The glasses have been first launched in October 2023, so this determine would not completely signify the product’s lifetime gross sales. It does get shut, although, and it’s actually spectacular for a contemporary pair of sensible glasses.
“I believe one of many questions for us is, are we going to go from 1 million this 12 months to 2 million?,” Zuckerberg requested. “Are we going to go from 1 million to five million?”
The Meta chief govt additionally referenced the corporate’s lead in wearable know-how, insinuating that Meta ought to make the most of its large lead earlier than others begin to catch up.
“We principally invented the class and our opponents haven’t actually proven up but,” Zuckerberg stated. “I believe we’ll in all probability begin seeing a few of that perhaps slightly later this 12 months, perhaps subsequent 12 months, however we simply have this large open area proper now to run and principally introduce as many individuals as potential to Meta AI glasses and we should always take that chance.”
Meta seems to be doubling down on sensible glasses within the years to come back. Per latest stories, the corporate will seed prototype Orion growth items to devs forward of its AR glasses launching for the general public. It is also engaged on a pair of Oakley sensible glasses for athletes, and a premium model of Ray-Ban Metas with a heads-up show.
