Max, the streaming service beforehand referred to as HBO Max, is cracking down on password sharing within the coming months, experiences The Verge. Throughout an earnings name at present, mother or father firm Warner Bros. Discovery mentioned that clients will begin seeing “very mushy messaging” concerning the upcoming change.
After that preliminary message about password sharing, extra strict guidelines might be put into place in 2025 and 2026. Warner Bros. Discovery CFO Gunnar Widenfels mentioned that Max can be asking viewers who’ve “not signed up, or multi-household members to pay a bit bit extra.”
Max may additionally get a worth improve sooner or later, and the corporate has not dominated out elevating the price of a subscription. Widenfels mentioned that there’s a “truthful quantity of room to proceed to push a worth” that Max has been “even handed about.”
Max has a complete of 110.5 million subscribers globally, and the service is priced beginning at $9.99 monthly for an ad-supported model ($99.99 per yr), or $16.99 monthly for an ad-free model ($169.99 per yr). There’s additionally a costlier “Final” $20.99/month plan that gives 4K streaming.
Streaming providers are placing an finish to password sharing after Netflix efficiently cracked down on the observe final yr. Netflix noticed its subscription numbers improve after stopping clients from sharing accounts throughout a number of households.
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