Apple doesn’t seem to have elevated iPhone 16 orders regardless of experiences on the contrary, in response to Apple analyst Ming-Chi Kuo. Kuo cites latest earnings experiences from Apple suppliers TSMC and Largan as proof.
TSMC lately stated that it didn’t see a rise in unit development, whereas Largan stated that orders for high-end fashions in 2024 are just like final 12 months. Kuo believes that Apple’s iPhone 16 orders for the second half of 2024 are round 87 million models, which is decrease than the 91 million iPhone 15 models that Apple ordered in 2023.
Kuo stated that sure suppliers could have been requested to extend manufacturing, however which may be associated to “particular causes inside particular person industries or parts.”
He means that expectations that Apple Intelligence will drive iPhone 16 gross sales “could also be too optimistic” because the characteristic is obtainable in U.S. English solely.
The launch of Apple Intelligence is usually thought-about to be the rationale for the rise in iPhone 16 orders. Nonetheless, Apple Intelligence will solely be obtainable in Beta for US customers in 2H24, and Apple Intelligence Siri solely helps English. No matter whether or not Apple Intelligence alone can drive substitute demand (which is one other massive matter), the expectation that buyers will purchase the brand new iPhone 16 for the Beta model of Apple Intelligence in 2H24 could also be too optimistic.
Earlier this month, Bloomberg steered that Apple was relying on the iOS 18 AI options to enhance iPhone shipments by 10 p.c in 2024. Apple Intelligence requires an iPhone 15 Professional or later, so prospects with an older iPhone might want to improve to the iPhone 16 to get the know-how.
Apple Intelligence features a lengthy listing of recent capabilities, together with Writing Instruments for proofreading, sharpening, and summarizing textual content, Picture Playground for producing photos, and Genmoji for creating customized emoji. Apple Intelligence will even be used to overtake Siri, however the brand new Siri performance is not slated to launch till 2025.
To this point, Apple has not established an AI deal for Chinese language shoppers, and Apple Intelligence will even not be coming to the European Union when iOS 18 launches.
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