Dwelling > Leisure
Leah C. Salterio
MANILA — One 12 months after Kroma Leisure began bringing “tradigitial” (conventional and digital) expertise to the general public, the rising powerhouse within the leisure trade continues to supply significant and modern content material to the general public.
Serving to Kroma CEO Ian Monsod stir the ship the previous 12 months are 5 heads of its enterprise items – all women.
“On a private be aware, I additionally grew up with 4 sisters,” Monsod advised ABS-CBN Information. “So working with our enterprise unit heads got here in straightforward for me. Speak about range.”
Anima is Kroma’s manufacturing studio dedicated to high quality storytelling headed by Bianca Balbuena. So far, Anima Studio has garnered crucial acclaim and received quite a few awards for the manufacturing of visually gorgeous and compelling tales that reduce throughout genres.
“We inform tales by means of conversations and that’s by means of Anima Podcast that provides thought-provoking and insightful conversations round tradition, that includes a various vary of voices and views,” Monsod knowledgeable.
“We additionally inform tales by means of our associate manufacturers infusing our model of storytelling to champion their model narrative for our audiences. We do that by means of Secret Menu, a full-service artistic and manufacturing home that provides model content material options, commercials, dwell movies, occasion protection and music movies.”
Tradition, content material, conversations, neighborhood and commerce are a few of the phrases that characterize Kroma PubCo, our digital publishing community that’s residence of recent tradition and nice content material.
“Underneath Kroma PubCo are our personal publishing manufacturers Complicated Philippines, FreebieMNL that provides an intriguing glimpse into the glamorous lives of favourite celebrities, and Surprise,” Monsod provided.
Kroma PubCo additionally launched Co:Lab, a artistic company and neighborhood aggregator that takes model tales and explores modern methods to inform them utilizing the lens of media specialists and communication options by digital publishing consultants. The enterprise unit is represented by Sarah Santiago.
PIE (Pinoy Interactive Leisure) Channel is Kroma’s final watch and win community, the primary and solely tradigital leisure channel led by Jill Go.
The brand new applications that PIE not too long ago launched are Ogie Diaz’s “Kung Saka-Sakali,” Charlie Dizon’s “Mga Kwento ng Dilim,” Angeline Quinto “TCO (The Chosen One): Kakatacute” and Melai Cantiveros’ “Ur Da Boss.”
LiveMNL is Kroma’s occasion company that curates and creates on-ground, on-time, on-line, on-budget or hybrid world-class and breakthrough occasions. So far, it has mounted drone exhibits and occasions utilizing XR (prolonged actuality) know-how, digital levels to music festivals like “Head within the Clouds Manila,” that featured 26 worldwide and native artists staged final December.
The unit is represented by Denise Seva, who additionally heads Paradise Rising, the Filipino sister label of an Asian-American music firm, 88Rising.
NYMA, brief for Now You Should Aspire, is Kroma’s expertise administration company and manufacturing home that provides key abilities content material and attain throughout all digital platforms.
Represented by Kat Bautista, NYMA additionally provides technique consultations for govt purchasers and native illustration for established worldwide artists.
NYMA proudly introduces its latest expertise, TikTok star and lumpia queen Abi Marquez, whose viral cooking movies on social media are redefining meals content material creation within the nation.
Kroma had a “good 12 months” crafting experiences, constructing communities, attracting audiences and led a couple of occasions the final 12 months that set requirements for his or her shoppers and enterprise audiences.
The corporate’s leaders and 160-strong workforce helped Kroma push the envelope for its success on its first 12 months.
“In our portfolio firm, every unit has its personal, distinctive approach of measuring success, however it at all times has one thing to do with some sort of engagement or attain metric,” Monsod defined.
“It’s tough to measure success particularly in a platform that has been democratized by know-how. Earlier than, there have been just some issues to measure. Viewers dimension, attain, know-how. Now, there are such a lot of different issues. Engagement comes into play.
“At this level, with the infinite provide of content material round, the problem is to rise above the muddle. How do you distinguish your self? All of them have to come back all the way down to some sort of attain or engagement metric.”
Monsod can’t be happier that the previous 12 months, all Kroma items delivered outstandingly when it comes to their respective platforms. And Kroma entered its robust second 12 months with quite a lot of tasks, occasions and actions to stay up for.
