Apple analyst Ming-Chi Kuo at this time mentioned demand for the iPhone 16 Professional and iPhone 16 Professional Max has been “decrease than anticipated” for the reason that gadgets grew to become out there to pre-order within the U.S. and dozens of different nations on Friday. Kuo mentioned his knowledge relies on a “provide chain survey” and delivery estimates listed on Apple’s on-line retailer.
Kuo estimated that gross sales of all 4 iPhone 16 fashions reached about 37 million models within the first weekend after Apple started accepting pre-orders, which is down practically 13% in comparison with first-weekend gross sales of the iPhone 15 sequence final yr. The analyst mentioned a key issue for the decline is the decrease demand for the Professional fashions, with first-weekend gross sales of the iPhone 16 Professional and iPhone 16 Professional Max estimated to be down 27% and 16%, respectively, in comparison with iPhone 15 Professional and iPhone 15 Professional Max gross sales in the course of the equal interval final yr.
The usual iPhone 16 and iPhone 16 Plus have seen increased demand than the iPhone 15 and iPhone 15 Plus in the course of the first weekend of gross sales, however this has not been sufficient to offset the decrease demand for the Professional fashions, in accordance with Kuo.
Kuo mentioned a significant motive for the iPhone 16 Professional fashions having lower-than-expected demand is that Apple Intelligence won’t be out there on the gadgets after they launch on Friday. As an alternative, the primary Apple Intelligence options are rolling out with iOS 18.1 in October. As well as, the analyst mentioned the iPhone is going through “intense competitors” in China.
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