Apple’s upcoming iPhone 15 occasion on September 12 will undertake the identical format as final 12 months’s iPhone occasion, involving an in-person element with members of the media invited to Apple Park, a pre-recorded video presentation, and hands-on time with Apple’s new merchandise afterwards, in response to Bloomberg‘s Mark Gurman.
In a post-pandemic 2023, some could have hoped that Apple would maintain a standard dwell presentation on stage in entrance of an viewers for its flagship iPhone unveiling this 12 months, however it was arguably already clear at WWDC in June that that is now Apple’s most popular occasion format going ahead.
WWDC 2023 was held on-line with an in-person element, and just like the earlier WWDC, randomly chosen builders and college students had been invited to Apple Park for in the future to look at the pre-recorded keynote video, meet among the groups at Apple, and attend occasion actions.
Recording its displays upfront permits Apple to have strict directorial management over bulletins and keep away from any embarrassing mishaps, whereas making use of digital manufacturing results and slick transitions because it segues between product unveilings.
Apple is predicted to introduce 4 new iPhone fashions, together with the iPhone 15, iPhone 15 Plus, iPhone 15 Professional, and iPhone 15 Professional Max. The occasion also needs to see the debut of the Apple Watch Collection 9 and a brand new Apple Watch Extremely, closing particulars and launch dates for iOS 17 and associated working system updates, and maybe different bulletins.
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