For her evaluation of the brand new M4 iPad Professional, The Wall Avenue Journal‘s Joanna Stern spoke with Tom Boger, Apple’s vice chairman of iPad and Mac advertising and marketing. Stern centered on evaluating the iPad Professional to a MacBook, and requested some focused questions on the way in which Apple views the 2 units.
Based on Boger, Apple sees the iPad Professional and Mac as units that are supposed to be used alongside each other. “We do not see them as competing units,” he stated. “We see them as complementary units.” Whereas the iPad is a “touch-first gadget,” the Mac is designed for “oblique manipulation,” with a mouse or keyboard, which is a degree that Apple has reiterated a number of instances through the years.
“macOS is for a really totally different paradigm of computing,” he went on to elucidate after Stern requested about the potential for working Mac apps on the iPad or a Mac with a contact display. Boger stated that many Apple prospects have each units, and use the iPad to “lengthen” Mac work with Continuity.
When requested if Apple would ever change its thoughts on a contact display Mac, he did not say no. “Oh, I can not say we by no means change our thoughts,” he instructed Stern.
Stern traded her MacBook for an iPad for her evaluation, and stated that the iPad was higher for portability, contact, and 5G connectivity, a function not obtainable on the Mac. The Mac provided superior port choices (it has a couple of), higher software program and multitasking, longer battery life, and higher multi-display assist.
Stern’s full evaluation and interview with Boger might be learn over at The Wall Avenue Journal.
