![[Interview] How AI is Remodeling the House Leisure Expertise – Samsung Newsroom Malaysia](https://i2.wp.com/img.global.news.samsung.com/my/wp-content/uploads/2024/05/PR_-Image-1-1-1.png?w=1920&resize=1920,1192&ssl=1 "[Interview] How AI is Remodeling the House Leisure Expertise – Samsung Newsroom Malaysia")
Earlier this 12 months, Samsung unveiled its full 2024 audio video line-up with a sequence of Unbox and Uncover experiences throughout SEAO. This 12 months’s lineup delivers premium audio and visible experiences supported by AI innovation, together with the latest Neo QLED 8K that includes Samsung’s newest and most revolutionary TV processor but within the NQ8 AI Gen3.
Extra not too long ago, Samsung hosted members of the press from throughout the area on the 2024 Southeast Asia Tech Seminar in Bangkok, Thailand, delivering detailed info and unique hands-on experiences via in-depth dialogue classes and demonstrations, outlining the most recent units in addition to their on-device and Cloud AI options.
We had the chance to take a seat down with Yohan Zondak, Head of Visible Show for Samsung Southeast Asia & Oceania, on the most recent TV trade developments and the way Samsung’s 2024 show line-up is inspiring new methods of residing in SEAO.
Q: How are the most recent expertise developments akin to AI elevating on a regular basis experiences like dwelling leisure?
A: For Samsung, AI isn’t new. Now we have been investing in AI for greater than a decade. Via these investments, Samsung is uniquely positioned to paved the way in on a regular basis AI, from the functions in our units, to our AI-enabling chips powering our 2024 lineup of audio and video units launched not too long ago.
We’re at a time the place AI is delivering tangible advantages to the tip consumer whereas additionally driving smarter and higher experiences that may redefine how we dwell, work, and play. The truth is, customers in SEAO right this moment are extra discerning than ever earlier than in terms of making buy selections for TVs at dwelling – with virtually 7 in 10 SEAO customers anticipating their new TV to not simply allow them to get pleasure from in depth high-quality content material (72%), but additionally help all the newest expertise and options (71%), in addition to present essentially the most cinematic and immersive experiences (69%) attainable.
In keeping with the Samsung 2023 TV Consciousness Survey[1]
Each consumer is exclusive, and every makes use of expertise in several methods, whether or not at dwelling or exterior. Samsung has constructed clever options into our visible show merchandise from the hardware-up, offering a variety of units with improved high quality, accessibility, and safety.
From superior expertise in our MICRO LED shows to our Neo QLED 8K enabled by the brand new NQ8 AI Gen3 Processor, with AI, everybody can get pleasure from their favourite content material in a extra accessible and intuitive means. By doing so, Samsung hopes to set new benchmarks for brand spanking new dwelling leisure experiences empowered by AI.
As well as, Samsung TVs are the go-to choice for all who’re able to upscale their leisure, delivering limitless viewing content material with Samsung TV Plus[2] so customers can get pleasure from entry to free tv channels and an ever-growing video-on-demand library.
Q: Unlocking the facility of AI proper out of your Samsung Good TV; what sensible advantages ought to customers anticipate from this new expertise?
A: Our new AI TVs are designed with one purpose in thoughts, and that’s to boost the on a regular basis viewing expertise for our customers. Take for instance the NQ8 AI Gen3 processor; that is our quickest and most revolutionary processor ever but, with an on-device AI engine (NPU) two instances sooner than our earlier Gen2 mannequin with eight instances extra neural networks. Merely put, this functionality means our TVs just like the Neo QLED 8K can now enhance consumer viewing expertise with the show of sharper and clearer photographs, in addition to via options akin to AI Movement Enhancer Professional.
As well as, regardless of the arrival of high-quality streaming, what does that imply for customers who need to revisit previous favorites that may are available in decrease decision codecs? Options like 8K AI Upscaling helps to upscale low-resolution content material, additional optimizing the consumer expertise for giant display screen sizes. This implies that you would be able to nonetheless get pleasure from SD and HD content material, upscaled to 8K high quality, for optimum enjoyment.
Q: How are Samsung TVs elevating gaming experiences in 2024?
A: Ask any gamer on the market, how a lot they like spending time adjusting settings for optimum efficiency. For TVs, it may be cumbersome to should manually change between completely different TV modes into the correct one optimized for gaming. For this reason we have now options like AI Auto Sport mode on our newest OLED TVs, which might robotically set the suitable image and sound settings relying on the sport, utilizing AI to intelligently determine the sport style.
For instance, when you like enjoying soccer video games, the TV robotically switches to Sports activities mode to assist the grass shade seem extra pure. When you play first particular person shooter video games loads, AI Auto Sport mode adjustments the TV mode to FPS mode, providing higher visibility in-game with darker scenes. On the finish of the day, customers can spend extra time gaming, and fewer on determining the way to get issues to work.
Q: How does a human-centered philosophy form customers’ expertise of AI?
A: At Samsung, we imagine that AI ought to transcend the gadget to make a tangible and extra personalised influence throughout all areas of your life.
One instance is that our TVs robotically detect subtitles and convert them into spoken audio permitting extra of us to benefit from the TV-watching expertise. Samsung’s Audio Subtitles assist make the TV expertise extra inclusive for these with low imaginative and prescient and imaginative and prescient impairment, who may depend on audio and dialogue to comply with alongside however might meet challenges with international movies and packages with subtitles that may be troublesome to learn.
As well as, we’ve additionally been exhausting at work with all kinds of companions, together with vitality and supplies suppliers – to make sure that sustainability ideas are utilized past simply the design of the merchandise that we carry to market. To that impact, SmartThings AI Power Mode allows customers in direction of sustainable day by day residing, by robotically decreasing energy consumption and having much less influence on the setting with out negatively impacting the viewing expertise. You possibly can proceed having fun with the TV expertise as supposed, whereas unlocking each vitality and cost-savings on the similar time.
After all, on the core of our SmartThings and TV expertise is safety and privateness. Customers can relaxation assured that their units and information are protected with Samsung Knox, a trusted safety resolution built-in into our TVs. Moreover, Samsung Knox has most not too long ago achieved the Widespread Standards certification for the tenth 12 months in a row, acknowledged by 31 international locations worldwide for assessing the safety integrity of IT merchandise. Knox Vault, a devoted safety chip which makes use of superior encryption expertise to watch and safe information switch between all related units – are one of many many revolutionary options we offer for higher peace of thoughts.
For extra info on Samsung TVs, please go to: https://www.samsung.com/my/tvs/
[1] The Samsung 2023 TV Consciousness Survey was performed from 31 August 2023 to 24 September 2023. It surveyed 1,920 respondents via a client panel, aged 25 to 64, who intend to purchase a TV within the subsequent six months, from the next 8 markets: Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam.
[2] Samsung TV Plus is presently accessible in Australia and New Zealand.
Earlier this 12 months, Samsung unveiled its full 2024 audio video line-up with a sequence of Unbox and Uncover experiences throughout SEAO. This 12 months’s lineup delivers premium audio and visible experiences supported by AI innovation, together with the latest Neo QLED 8K that includes Samsung’s newest and most revolutionary TV processor but within the NQ8 AI Gen3.
Extra not too long ago, Samsung hosted members of the press from throughout the area on the 2024 Southeast Asia Tech Seminar in Bangkok, Thailand, delivering detailed info and unique hands-on experiences via in-depth dialogue classes and demonstrations, outlining the most recent units in addition to their on-device and Cloud AI options.
We had the chance to take a seat down with Yohan Zondak, Head of Visible Show for Samsung Southeast Asia & Oceania, on the most recent TV trade developments and the way Samsung’s 2024 show line-up is inspiring new methods of residing in SEAO.
Q: How are the most recent expertise developments akin to AI elevating on a regular basis experiences like dwelling leisure?
A: For Samsung, AI isn’t new. Now we have been investing in AI for greater than a decade. Via these investments, Samsung is uniquely positioned to paved the way in on a regular basis AI, from the functions in our units, to our AI-enabling chips powering our 2024 lineup of audio and video units launched not too long ago.
We’re at a time the place AI is delivering tangible advantages to the tip consumer whereas additionally driving smarter and higher experiences that may redefine how we dwell, work, and play. The truth is, customers in SEAO right this moment are extra discerning than ever earlier than in terms of making buy selections for TVs at dwelling – with virtually 7 in 10 SEAO customers anticipating their new TV to not simply allow them to get pleasure from in depth high-quality content material (72%), but additionally help all the newest expertise and options (71%), in addition to present essentially the most cinematic and immersive experiences (69%) attainable.
In keeping with the Samsung 2023 TV Consciousness Survey[1]
Each consumer is exclusive, and every makes use of expertise in several methods, whether or not at dwelling or exterior. Samsung has constructed clever options into our visible show merchandise from the hardware-up, offering a variety of units with improved high quality, accessibility, and safety.
From superior expertise in our MICRO LED shows to our Neo QLED 8K enabled by the brand new NQ8 AI Gen3 Processor, with AI, everybody can get pleasure from their favourite content material in a extra accessible and intuitive means. By doing so, Samsung hopes to set new benchmarks for brand spanking new dwelling leisure experiences empowered by AI.
As well as, Samsung TVs are the go-to choice for all who’re able to upscale their leisure, delivering limitless viewing content material with Samsung TV Plus[2] so customers can get pleasure from entry to free tv channels and an ever-growing video-on-demand library.
Q: Unlocking the facility of AI proper out of your Samsung Good TV; what sensible advantages ought to customers anticipate from this new expertise?
A: Our new AI TVs are designed with one purpose in thoughts, and that’s to boost the on a regular basis viewing expertise for our customers. Take for instance the NQ8 AI Gen3 processor; that is our quickest and most revolutionary processor ever but, with an on-device AI engine (NPU) two instances sooner than our earlier Gen2 mannequin with eight instances extra neural networks. Merely put, this functionality means our TVs just like the Neo QLED 8K can now enhance consumer viewing expertise with the show of sharper and clearer photographs, in addition to via options akin to AI Movement Enhancer Professional.
As well as, regardless of the arrival of high-quality streaming, what does that imply for customers who need to revisit previous favorites that may are available in decrease decision codecs? Options like 8K AI Upscaling helps to upscale low-resolution content material, additional optimizing the consumer expertise for giant display screen sizes. This implies that you would be able to nonetheless get pleasure from SD and HD content material, upscaled to 8K high quality, for optimum enjoyment.
Q: How are Samsung TVs elevating gaming experiences in 2024?
A: Ask any gamer on the market, how a lot they like spending time adjusting settings for optimum efficiency. For TVs, it may be cumbersome to should manually change between completely different TV modes into the correct one optimized for gaming. For this reason we have now options like AI Auto Sport mode on our newest OLED TVs, which might robotically set the suitable image and sound settings relying on the sport, utilizing AI to intelligently determine the sport style.
For instance, when you like enjoying soccer video games, the TV robotically switches to Sports activities mode to assist the grass shade seem extra pure. When you play first particular person shooter video games loads, AI Auto Sport mode adjustments the TV mode to FPS mode, providing higher visibility in-game with darker scenes. On the finish of the day, customers can spend extra time gaming, and fewer on determining the way to get issues to work.
Q: How does a human-centered philosophy form customers’ expertise of AI?
A: At Samsung, we imagine that AI ought to transcend the gadget to make a tangible and extra personalised influence throughout all areas of your life.
One instance is that our TVs robotically detect subtitles and convert them into spoken audio permitting extra of us to benefit from the TV-watching expertise. Samsung’s Audio Subtitles assist make the TV expertise extra inclusive for these with low imaginative and prescient and imaginative and prescient impairment, who may depend on audio and dialogue to comply with alongside however might meet challenges with international movies and packages with subtitles that may be troublesome to learn.
As well as, we’ve additionally been exhausting at work with all kinds of companions, together with vitality and supplies suppliers – to make sure that sustainability ideas are utilized past simply the design of the merchandise that we carry to market. To that impact, SmartThings AI Power Mode allows customers in direction of sustainable day by day residing, by robotically decreasing energy consumption and having much less influence on the setting with out negatively impacting the viewing expertise. You possibly can proceed having fun with the TV expertise as supposed, whereas unlocking each vitality and cost-savings on the similar time.
After all, on the core of our SmartThings and TV expertise is safety and privateness. Customers can relaxation assured that their units and information are protected with Samsung Knox, a trusted safety resolution built-in into our TVs. Moreover, Samsung Knox has most not too long ago achieved the Widespread Standards certification for the tenth 12 months in a row, acknowledged by 31 international locations worldwide for assessing the safety integrity of IT merchandise. Knox Vault, a devoted safety chip which makes use of superior encryption expertise to watch and safe information switch between all related units – are one of many many revolutionary options we offer for higher peace of thoughts.
For extra info on Samsung TVs, please go to: https://www.samsung.com/my/tvs/
